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Thanks. I'm going to document it provided it doesn't take too much time

Thanks. I think I'm going to give it a whirl and see what happens. I mean if the pages aren't converting then all the traffic in the world isn't gonna do any good.

The site was registered in '07. I've been working on it fairly actively since '09 and started breaking through this past October or so (meaning that I started popping into pages 1,2 for the words/phrases I'm targeting.

What I did do to test sales copy was build some internal pages with absolutely no pathway. I then took those pages and ran some PPC tests to make sure that those pages would convert as there would be no reason to switch out the copy if they didn't. Granted, PPC conversion rates IMO aren't the same as those facilitated by organic paths, but it's really the best test for what I'm trying to do. It wouldn't make sense to switch the pages out if they didn't convert.

I wouldn't mind losing some of my traffic initially, 20-30%, as I could probably get it back over time (hopefully), but during this last ongoing update, I saw a jump rather than a decline as I don't do anything sketchy. Having said that, when you don';t do anything sketchy or questionable, it takes time to pop-up for terms. I'm seeing some pretty serious momentum and I don't want to jeopardize that. Granted I haven't invested too much $$ in the process, other than paying a few freelance writers, but I've dumped tons of sweat equity into it.

No, I'm not engaging in anything like that. What I meant to say is that the images which haven't been changed since the site was launched haven't changed, and are sales heavy. The thing is that the disconnect occurs with the lengthiness of the text within the body. I got too descriptive because I took the approach of writing good content while disregarding the sales aspect, which is obviously the ultimate goal.

Thanks for your response. Good suggestion on the sales copy in the images, but it's already there. The problem is that the user data on the site that I've gathered via ClickTale and In Page Analytics shows that people are probably reading all of the content on the pages which in theory is a good thing...but the copy is way too thorough which is probably impacting sales.

It's like this:

If you were shopping for say, a new pair of shoes and had the intention to buy, you probably would be more interested in the look, style, size, price, and comfort.

The problem is that while I touched on those points, I went over the top with descriptions pertaining to where they were made, who made them, the properties of the materials, why they are good for arch problems, etc.

It's not a shoe site, but you get the idea. It was a dumb move but it is what it is and it needs to be fixed, otherwise the traffic isn't really worth it.

For one of my sites I'm in a situation where I have 6 main pages that are for lack of a better word "showcased," one of which being the homepage. The problem is that I am seeing pretty good traffic growth, but my conversions/sales are really weak, and I'm about 95% positive that this is because there is too much information on all of those pages --- each one has about 1500 words or so.

The site architecture and link structure on the site is good as out of the couple of hundred pages on the site only 3 of them aren't indexed according to Google webmaster tools.

What I want to do is rewrite the text on those six main pages with more of a sales type of feel and limit them to 500-700 words or so. This will have no impact on the link architecture whatsoever, but I'm a bit worried that it will have a negative impact on my continual traffic growth. Actually, I'm not as much concerned about the continual part as the steady new content stream should take care of it, but I would be very concerned if I lost the rankings that I have right now. Granted, those rankings aren't worth as much as they could be because conversions are down, so so it's kind of a catch-22.

The question is, how dangerous is what I'm planning on doing?

On a side note, my lack of conversions has nothing to do with my description or title tags that show up in the results as they are targeted properly and written for sales. The problem is that the pages, though rich in content, are a bit too rich in content and need to be fixed to work in unison with the descriptions and titles.