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For one of my sites I'm in a situation where I have 6 main pages that are for lack of a better word "showcased," one of which being the homepage. The problem is that I am seeing pretty good traffic growth, but my conversions/sales are really weak, and I'm about 95% positive that this is because there is too much information on all of those pages --- each one has about 1500 words or so. The site architecture and link structure on the site is good as out of the couple of hundred pages on the site only 3 of them aren't indexed according to Google webmaster tools. What I want to do is rewrite the text on those six main pages with more of a sales type of feel and limit them to 500-700 words or so. This will have no impact on the link architecture whatsoever, but I'm a bit worried that it will have a negative impact on my continual traffic growth. Actually, I'm not as much concerned about the continual part as the steady new content stream should take care of it, but I would be very concerned if I lost the rankings that I have right now. Granted, those rankings aren't worth as much as they could be because conversions are down, so so it's kind of a catch-22. The question is, how dangerous is what I'm planning on doing? On a side note, my lack of conversions has nothing to do with my description or title tags that show up in the results as they are targeted properly and written for sales. The problem is that the pages, though rich in content, are a bit too rich in content and need to be fixed to work in unison with the descriptions and titles.