I would love to see the study if you can find the link later. I agree sometimes study results conflict with prior conceptions and I have been mistaken before, but those study results really sound counter intuitive.
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Posts made by RyanKent
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RE: What's the SEO impact of url suffixes?posted in Technical SEO
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RE: What's the SEO impact of url suffixes?posted in Technical SEO
When possible, always remove the .html or any technology suffix such as .php, .htm, etc. A few reasons:
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this information offers no value to users nor search engines
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it needlessly increases the length of your URL
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it offers hackers an additional piece of information about your web server files. You want to make the bad guys work as hard as possible
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it helps a lot with SEO when you change technologies. There is good reason for .html pages to move to .php pages. When that change is made, all the pages on a site need to be 301'd. The entire process is a big waste of link juice for the entire site which could be avoided if the technology extension did not exist. While .html and .php pages are common today, next year .seo pages might be the popular extension.
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