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There is debate around what is most effective for user experience. When a user clicks on the social media icons on our site, should a new tab be opened for the social media page or should the website redirect to the social media page?

We are in the process of a website migration and need to submit a site map for our website and blog. What are the steps to follow for submitting a site map for the blog? Can we submit with just the /blog URL or do we need to include each category?

We are creating fresh content for outdated sites and I need to identify the most significant keyword per page for the content developers, What is the best way to do this?

We are in the process of a website migration and need to set up the conversions for the new site. What is the most effective way of doing this?

Is there a way to track in Google analytics where part of the URL is excluded. For example, we need to track when customers complete an application form, however whenever a new form is completed a new URL is created. This makes it difficult to track pages in GA as there are so many URLs.

Google Analytics drop in traffic

I am trying to identify the reason for the drop in organic search.

I am trying to discover what users are searching for and what keywords drive traffic to our site.