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Interesting, far enough I suppose. Would certainly hold me back from making webpages a lot less visually appealing.

Thanks Kane,

Yes, this is a visual feature to appear as the user scrolls.

Would love to hear if there is a better way.

Sam

True, but won't tell me easily if it's given less weighting.

Is Google really that cleaver to look into my scripts folder and see that the content is actually shown on scroll, probably not, so I'm guessing as you've both suggested it may not be worth it.

I wonder if there's a better way of doing this other than using opacity.

I've used: "opacity:0;" to hide sections of my content, which are triggered to show (using Javascript) once the user scrolls over these sections.

I remember reading a while back that Google essentially ignores content which is hidden from your page (it mentioned they don't index it, so it's close to impossible to rank for it).

Is this still the case?

Thanks,

Sam

Thanks Joh,

Will look to reduce the length of the video, it's not really there to boost conversion rates but rather appeal to the target market (I.E. Align our brand with the viewer).

Great idea on autoplaying videos below the fold only when needed.

Sam

I'm looking at embedding a short 20 second autoplay video to show as the background in a Jumbotron (I'm using Bootstrap) right below my navbar.

This looks great and works well for branding ect, however I'm concerned the loading speed will be hit after crossing over from a static image (perhaps 300kb) to a video (perhaps 2MB) which could detrimentally hit my SEO (I also can't help but notice not many SEO minded websites have these autoplaying videos - Perhaps for this reason!)

Does anyone have any experience with a similar issue? Is there anything I can do to compress the video right now to a similar file size to an image?

I've set it up using a media query to not show on mobile/tablets.

Sam

We're currently planning a website rehaul, with a new site to be designed and implemented on our existing Drupal 7 platform.

I've outlined the following areas to consider:

• Listing out top content by traffic, conversions, ranking and bounce rates to ensure top content continues to get relevant links throughout site (in particular high internal PA links!).
• Maintaining a specific KW target for each page
• Ensuring on-page SEO guidelines remain (i.e. img alt tags, headings and page titles)
• Having a low page load speed
• Ensuring architecture of site is built around our keyword methodology

What else I need to be aware of?

I'm predicting a drop in traffic as this tends to follow redesigns but looking to make this as minimal as possible.

Sam

Thanks Kristina,

I set-up the filter in the following way:

Filter type - Custom

Search and Replace
Filter field - Campaign name

Search string - 'nameofmycampaignimremoving'

Replace string -

I figured by adding in the campaign name but not replacing it with anything, Google Analytics should now pick this traffic up as direct.

The campaign is no longer showing in my traffic, so I assumed it's worked.

Is there a better way of doing this?

Sam

Very interesting Kristina.

I think I've figured out what's going on.

Our product is a browser based CRM hosted on a secure server, so I believe someone has previously visited our site and clicked on one of the old campaigns and then is either returning directly to our /login page or is clicking on the ? buttons within our browser-based CRM which leads to our website support articles and since our browser-based CRM is on a secure server this would count as direct traffic not referral.

So as you mentioned I will set-up a filter to have these campaigns show up as direct.

Hallelujah!

Sam

The URL and page title ect seems to point towards Devonshire a county literally at the opposite end of the United Kingdom - Could this be having an impact?

Your Moz rank is fairly low - Look to build this with high quality links within your industry.

We've got quite a lot (I'd say 75%) of our blog posts which I'd consider as low quality. Short content (500 words or less) with few shares, no backlinks & comments; most of which gets 0-2 unique views a day (however combined this adds up).

Will removing these pages provide an SEO benefit greater than the reduction in traffic from the removal of these pages?

I've heard the likes of Neil Patel/Brian Dean suggest so, however I'm scared it will provide the opposite as less content is indexed and I'll actually see traffic fall.

Sam