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Hi Guys,

My company has a franchise of a foreign company that uses an accent/foreign letter in its brand name. We have to refer to this franchise with this symbol on our website to meet their standards.

I've done some research on this but its not conclusive, so i was wondering whether anyone here can confirm this for me;

Will using the letter with this symbol impair our rankings for this franchise name? Obviously as a UK business people search for this franchise with a regular letter and not the accented one. I would have thought that Google is clever enough to recognise the meaning of the accented letter by now and therefore it wouldn't affect rankings (much). Furthermore, do you think that it would make any difference to use the HTML element to represent the accent rather than copy and pasting the symbol onto our website? I would've thought this would help Google pick it up, but it might not make a difference anyway!

Any help is appreciated.

Thanks

Sam

Hi Ruben,

Thanks for your response.

It would so far appear that our target audience are not particularly heavy Google + users. That being said, with it being the automotive industry that my company works in, this should mean that our customer base are very versatile (as almost everyone owns a car) and should therefore include at least some types of people that are Google + users.

So you're suggesting to reach out to other business owners in attempts to get our content out there? this isn't something that we've tried as such so far, although definitely something I will now look into. I think the trouble will be finding these businesses which have a Google + following that is worth pushing.

Sam

Hi Guys,

I've been looking into my company's analytics's data recently to establish where most of our traffic is coming from. More so, I want to get an indication of the percentage of organic traffic that is coming from branded and none branded terms.

Not provided takes up 80% of my organic traffic and the vast majority of keywords that are provided all mention the brand name. Does analytics's provide you with all of your branded traffic but just block others that it doesn't want you to see? Or is it just coincidence that the majority of the terms I can see are all branded?

I am just trying to establish how strong our brand is and how much traffic the brand name brings against none brand terms. All help is appreciated!

Thank you!

Hi Amelia,

Thanks for this response.

I definitely agree that it seems to be just us SEO's out there on Google +, which would be great if my business was a digital agency - I just wish more automotive focused clients would get on there!

From this, I think our business needs to look a bit more outside of the box and look for companies that are somewhat relevant to our business although not directly competing in an attempt to get our content out there.

Great idea, I should really start working on my own Google + following so i can use it as a tool to promote my companies ideas too.

Sam