Hi Guys,
A while back, my company had a 'partial match' manual penalty from google for 'unnatural links' pointing to our site.
This glorious feat was accomplished by our previous SEO agency for quite heavily spamming links (directories, all kinds of low quality sites).
That being said, when the penalty hit we really didnt see any drop in traffic. In fact, it was not long after the penalty that we launched a new website and since our traffic has grown quite significantly. we've doubled our total visits from prior penalty to now.
This previous SEO also did submit a couple of reconsideration requests (both done loosely as to fool Google by only removing a small amount of links, then abit more the next time when it failed - this was obviously never going to work). Since then, I myself have submitted a reconsideration request which was very thorough, disavowing 85 Domains (every single one at domain level rather than the individual URLs as I didnt want to take any chances), as well as getting a fair few links removed from when the webmaster responded. I documented this all and made multiple contacts to the webmasters so i could show this to Google.
This reconsideration request was not successful - Google made some new backlinks magically appear that i had not seen previously. But really, my main point is; am I going to do more damage removing more and more links in order to remove the penalty, because as it stands we haven't actually noticed any negative effects from the penalty! Perhaps the negative effects have not been noticed due to the fact that not long after the penalty, we did get a new site which was much improved and therefore would naturally get much more traffic than the old site, but overall it has not been majorly noticed.
What do you guys think - is it worth risking drop in rankings to remove the penalty so we don't face any future issues, or should I not go too heavy with the link removal in order to preserve current rankings? (im really interested to see peoples views on this, so please leave a comment if you can help!)