Search engine marketing professional with extensive experience in Search Engine Optimization (SEO), Pay-per-click Marketing (SEM/PPC) and landing page conversion/optimization.

Areas of Expertise

• Search Engine Optimization (SEO) • Pay-per Click Marketing (PPC/SEM)
• Landing Page Conversion Optimization
• Interactive Marketing - Strategy/Implementation
• Web direction for Usability
• Display & Contextual Advertising
Work Experience

Independent SEO/SEM Consultant March 2011 - present
• Since March, 2011 I’ve been working as an independent Search Marketing Consultant working 100% on optimizing websites (SEO). Among the websites optimized are - an ecommerce store, therapeutic massage clinic website, a digital signage company website and a franchise website for a national tutoring company.

StarTribune 2007 - 2011

Director of Search Marketing, SEO/SEM
• Led strategic planning & execution of all SEM and SEO initiatives for StarTribune.com, Vita.mn and other company websites
• Conducted site audit (technical, architecture, content and design) and provide recommendations/direction for redesigned sites and on a continuing basis for consistent high ranking & traffic acquisition
• Provided SEO guidelines for bloggers, mobile sites, and Classifieds for traffic and revenue generation
• Critiqued and provided guidelines for Landing Page conversion optimization
• Developed annual plans to promote existing sites and offerings, new product launches, and key initiatives
• Partnered and led cross-functional groups and teams, such as Classifieds, News, Creative, and Web Development, and provided direction for proper SEO implementation
• Planned and allocated annual budgets for SEO, SEM and Online Marketing campaigns
• Identified, evaluated, and managed search consultants and vendors, including Google, Yahoo, and Bing
• Led strategy & delivery on all search initiatives to ensure peak performance following industry best practices, search trends and usability guidelines
• Monitored and analyzed metrics and provided campaign direction based on data to meet business objectives
• Developed/supervised competitive analysis reports, keyword research, ad copy creation & testing, ranking reports and solved search engine indexing & crawling issues.

Boston Scientific 2006 - 2007

E-marketing Strategist
• Developed & executed SEM and SEO strategies for BostonScientific.com and product sites
• Designed, developed, and directed the implementation of online marketing programs, including e-mail campaigns, Display marketing, product animations, and webcasts
• Planned and implemented online strategy for the redesigned Boston Scientific corporate website and mini sites.
• Helped set program budgets in alignment with business priorities
• Led matrix team of 5–10 full-time employees and outside consultants to provide cost-effective, high-quality e-marketing programs

Public Technology Institute 2001 - 2006

Portal Director

• Led the development and implementation of the Institute’s websites and web projects
• Conducted usability testing for all websites and applications
• Performed analysis of online metrics and developed online marketing strategies

Maxim Group 1999 - 2001

Web Designer
• Designed intranet/extranet websites & graphics
• Conducted usability testing for all website projects

U.S. Foodservice 1999 – 1999

Web Designer
• Helped launch & manage a new e-commerce website
• Designed and maintained the corporate website

Technical Knowledge
Google AdWords, AdWords Editor, PPC campaign management, keyword research, competitive analysis and SEO recommendation, landing page conversion/optimization, conversion tracking for PPC, Omniture, Google Analytics, WebTrends, website traffic analysis/strategy, web usability, HTML, CSS, JavaScript, Microsoft FrontPage, Adobe Dreamweaver, Macromedia Flash, Adobe Premiere, Adobe Photoshop, Adobe Illustrator, Microsoft Office.

Education
• Webmaster Certificate, Johns Hopkins University, Baltimore, MD
• Certificate, Computer Graphics and Visual Communications (Award for Academic Excellence), Catonsville Community College, Baltimore, MD
• Diploma in Journalism, Bharatiya Vidya Bhavan, India
• Bachelor of Arts, English Literature (Major), Lucknow University, India

Affiliations
• Member of SEMPO (Search Engine Marketing Professional Organization), a global organization serving the SEM industry and Marketing professionals.
• Member of various digital and Search groups such as SEO SEM (Search Engine Optimization & Internet Marketing, Digital Marketing, Minneapolis SEO Forum etc.
• Member of various networking groups and Commerce Chambers

U.S. Citizen