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Thanks for your help Andy. To answer a few of your questions:

• The Brand will only exist in the US market.

• There are no plans for product expansion

• The brand is connected to the parent company as they are the main distributor and provider of most of the raw materials.

We have already decided against using a sub-folder because the brand will be more visible to consumers than the parent company is.

Would you recommend a new brand be placed as a subdomain to the existing parent company or create a separate root domain for this new brand?

Hi,

My Client is facing pushback from her company on separating assets into different pages (webinars, press releases, by-lines, etc) vs lumping them all together in one page.

We need to define the SEO benefits of doing this in an organized fashion vs one big lump.

Can you help?

Thanks,

I site I'm watching currently has a MozRank of -1. How is this possible and what does it mean? Thanks!