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Would you recommend a new brand be placed as a subdomain to the existing parent company or create a separate root domain for this new brand?

Hi, My Client is facing pushback from her company on separating assets into different pages (webinars, press releases, by-lines, etc) vs lumping them all together in one page. We need to define the SEO benefits of doing this in an organized fashion vs one big lump. Can you help? Thanks,

I site I'm watching currently has a MozRank of -1. How is this possible and what does it mean? Thanks!