@aneesc said in How to Reduce the spam score of the website?:
Good day, I have a site https://smartplumbing.co.za/ that is ranking high on the spam score (83%) and would like to decrease it. It is an old domain that I purchased so the previous owners done some bad back links on this domain.
Improving the spam score of a website can be a crucial step in maintaining its reputation and visibility. While I can offer some general advice on reducing spam scores, please note that specific steps may vary depending on the nature of the spammy backlinks and the website itself. It is recommended to consult with an SEO professional for a comprehensive analysis and tailored solutions. Here are a few general strategies you can consider:
Backlink audit: Perform a thorough backlink audit to identify the spammy links pointing to your website. Tools like Google Search Console, Moz, or Ahrefs can help you identify and analyze your backlink profile.
Remove or disavow bad links: Reach out to webmasters of websites hosting the spammy backlinks and request removal. If direct removal is not possible, use Google's Disavow Tool to disavow those links. This signals to search engines that you don't endorse or want to be associated with those links.
Content optimization: Focus on creating high-quality, original, and relevant content that provides value to your users. By delivering valuable content, you can attract natural and authoritative backlinks, which can positively impact your website's overall SEO.
Internal linking and site structure: Optimize your website's internal linking structure to ensure a logical and user-friendly navigation experience. This can help search engines crawl and understand your site better.
Social media presence: Develop an active and engaging presence on relevant social media platforms. By sharing valuable content and interacting with your audience, you can enhance your online reputation and potentially attract organic traffic and natural backlinks.
Monitor and maintain: Regularly monitor your website's backlink profile and spam score using SEO tools. Continuously evaluate new backlinks and take necessary action to address any potential spammy links.
Remember, improving the spam score of a website takes time, effort, and consistent monitoring. It's important to focus on providing value to users and following ethical SEO practices to build a strong online presence.