Welcome to the Q&A Forum

Hello Yosepgr,

If both are your potential clients, but you wanted to make an offer for wedding venue owners, you can specify that within the page content like many other sites do. For example, some site has "agency discount", "student discount" etc.

You can also do long-tail keyword research to find if there are any keywords might indicate they're wedding venue owners, so you can create content or articles to target these long tail keywords.

You can't tell who are the people searching for a term or phrase, not like Facebook Ads. You can only take an educated guess.

Hope this answered your question.

Regards,
Joseph Yap

Hey Steve,

It doesn't matter if you chose to use uppercase or lowercase (though I personally prefer to use lowercase because it's easier to manage), but it's important to be consistent with one option and make sure your website is redirecting one to another correctly. If not you might run into the duplicate content issue.

As for your website you should make sure the canonical URL are consistent with the one you chose as well, so in this case if you're going with uppercase then you should have your canonical URL set to uppercase as well.

Hope this answered your question.

Regards,
Joseph Yap

Hello Brad,

I'm assuming the image used to be on the same domain you're now on, and it leads them to your website 404 page, in that case, I would upload another relevant image with the same filename to my site and do a 301 redirect.

If those backlinks point to an image from the other site which is different from your current site, you might want to make sure these backlinks are quality and relevant to your content before making a domain level 301 redirect.

Hope this answered your question.

Regards,
Joseph Yap

Hello James,

I believe Sean's have answered your questions. Just wanted to tell you not to overoptimize your image for SEO, you do not want all of your image file name, alt text, title text to be your keywords, that certainly doesn't help.

For file type, I usually stick with JPG and compressed them using Tinyjpg.com before I upload it to my site, PNG typically has much larger file size.

Cheers,
Joseph Yap

Hello vtmoz,

I believe there won't be any negative impacts, for example, a press release can get you links from news site but it won't necessarily relevant to your site. Google approach might just be "devalue" those link instead of punishing it. I believe that is a fair to do otherwise people can just use "negative seo" to derank others site.

Hope this answered your question.

Regards,
Joseph Yap

Yes if you're able to create a static page for each major city it will make it easier to put more relevant content into the page, take a look at this example from golfnow.com

Take a look at their sitemap: https://www.golfnow.com/sitemap.xml

They have page that are dynamically generated:

https://www.golfnow.com/tee-times/destination/park-city/hot-deals/search

And also page with static content:

https://www.golfnow.com/destinations/149-salt-lake-city

Booking.com have a somewhat similar approach as well, this is their page with static content

https://www.booking.com/city/us/san-francisco.en-gb.html

Hope this helps

Hello,

"RankBrain is an algorithm learning artificial intelligence system" - Wiki

Hummingbird is an update of Google's ranking algorithm.

They aren't something comparable because one is a system and one is a codename of an update to a system.

Hope this answered your question.

Hello Sandra,

You will want to make sure that Google is indexing your page for all the locations, you can do that by "Fetch as Google" from search console as well as including those dynamically generated pages into your sitemap.xml.

Since your website can have as many pages as it is dynamically generated I would also create a sitemap for users, a great example would be Airbnb sitemap or Booking.com sitemap (These are sitemap for users, but Google crawl them too.)

You can also see their sitemap.xml specify in robots.txt

https://www.booking.com/robots.txt

https://www.airbnb.com/robots.txt

Here's some read that I think should be useful for you:

https://moz.com/blog/3-seo-problems-on-listings-sites

https://thecontentworks.uk/dynamic-pages-seo-friendly/

Hope this helps,

Joseph Yap

I'm not quite sure if I'm correct since I'm not in the gaming industry, but I don't think there would be many benefits in terms of SEO for having provider name in URL. There are a few reasons that I wouldn't add provider name in URL:

• Your URL will be much longer, Moz suggests to keep it within 75 words, including https://www.
• I'm guessing the more important keyword here is the game name, by having publisher name you're moving your important keyword further from the root domain
• It cost more time and effort to manage and create content for each provider page/content
• Provider name is a branded keyword, and it would be hard for you to outrank them in their brand name
• doesn't give much SEO value

When I search for "Battlefield 1", almost all the top results have "Battlefield 1" close to their root domain.
https://www.windowscentral.com/battlefield-1-2018
https://www.gamespot.com/battlefield-1/
https://www.g2a.com/en/battlefield-1-origin-key-global-i10000016618004
https://www.origin.com/sgp/en-us/store/battlefield/battlefield-1#store-page-section-criticalacclaim

I think at the end it depends on what keyword you're trying to rank for and does having the publisher name helps.

Hey,

I'm sorry, I was talking about Ad groups. Here's an example of how I would set up my campaign with your example.

I would set up four campaign separate campaign which is

loft space, loft space - mobile, medical space, medical space - mobile

then within those campaigns, you can have different ad groups to target the set of keywords of the products.

Hey Dan,

though keyword in URL can be helpful it wasn't that much of a factor in ranking. If your page has relevant content to the keywords Google will be able to tell. Alternatively, since you're using Wordpress, will "tag" be another solution?

Regards,
Joseph Yap

Hello there,

If I understand correctly you want to know the cloud of keywords, and the first thing that comes up to my mind is Ahrefs Keyword explorer. It shows you keywords that are similar or related to your keywords, there's also a beta features that try to tell what is the parent topic (keyword).

Take a look at the screenshot, I wanted know keyword that surrounding "coffee machine" it then shows me thousands of other similar keywords and its parent topic "coffee maker"

You can also check out the "organic keyword" from the top ranking results of a keyword to see what keyword they're also ranking for, so you get an idea of similar keywords.

Ahref isn't free but you can try out with the trial which cost you much less.

Regards,
Joseph Yap

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Hello Sharon,

If you just recently change the URL for your whole website, you will experience some up and down in your ranking, but losing 90% from impression sounds like your ranking is dropping significantly from few of your main keywords.

The first thing I would do is to make sure all the 301 redirects are being set up correctly.

You want to make sure http+non-www, http+www, https+www are 301 redirected to https+non-www (your version.)

Also, make sure to set that as your preferred options in Google search console.

I found this answer might help you too: https://moz.com/community/q/checklist-for-moving-a-site-from-non-www-to-www

Regards,
Joseph Yap

Hello Alan,

Since you're already using Instapage just want to make sure you're aware there are an A/B test features. You can also set up more than one Adwords campaign and multiple ad extensions based on how many version you would like to test.

Make sure you set up the conversion tracking properly so you will be able to know in future how much more or less you should bid for a certain keyword on a certain platform or channel. There's no way to tell without running an actual campaign and start collecting data

I recommend running the campaign for few weeks with max conversion goal settings and then optimize accordingly.

Regards,
Joseph Yap

Hey there,

I assume you're using WordPress default permalink structure. If your site is a large blog I would recommend to check out yoast premium plugin which allows you to set up the 301 redirect at once when you change the permalink structure. If it's a small blog you can do that with other free plugins that help set up 301 redirects as well.

Hey there,

That might be the page is new it can be dancing between ranking for some time, there are also many factors that could contribute to your problem. For example the different competitiveness between both keywords.

Cheers

Hey there,

Have you tried adding user-agent to the vary HTTP header? I believe that should address your problem.

https://developers.google.com/search/mobile-sites/mobile-seo/dynamic-serving

Hey there,

I think the best thing you could do now is to have a strategy to ask for a review from your existing clients

and to be honest anonymous review doesn't carry much credibility either.

Hello,

I believe that depends on your goal, Wistia injects a structured data that helps crawler better understanding and index your video, it also provides more marketing options such as email opt-in when playing the video.

If your goal is to grow your youtube channel, then youtube might be the right option for you, as it offers more channel for the user to reach you on youtube.

Hope this helps