Hello Brad,

I'm assuming the image used to be on the same domain you're now on, and it leads them to your website 404 page, in that case, I would upload another relevant image with the same filename to my site and do a 301 redirect.

If those backlinks point to an image from the other site which is different from your current site, you might want to make sure these backlinks are quality and relevant to your content before making a domain level 301 redirect.

Hope this answered your question.

Regards,
Joseph Yap

Yes if you're able to create a static page for each major city it will make it easier to put more relevant content into the page, take a look at this example from golfnow.com

Take a look at their sitemap: https://www.golfnow.com/sitemap.xml

They have page that are dynamically generated:

https://www.golfnow.com/tee-times/destination/park-city/hot-deals/search

And also page with static content:

https://www.golfnow.com/destinations/149-salt-lake-city

Booking.com have a somewhat similar approach as well, this is their page with static content

https://www.booking.com/city/us/san-francisco.en-gb.html

Hope this helps

Hello,

"RankBrain is an algorithm learning artificial intelligence system" - Wiki

Hummingbird is an update of Google's ranking algorithm.

They aren't something comparable because one is a system and one is a codename of an update to a system.

Hope this answered your question.

Hello Sandra,

You will want to make sure that Google is indexing your page for all the locations, you can do that by "Fetch as Google" from search console as well as including those dynamically generated pages into your sitemap.xml.

Since your website can have as many pages as it is dynamically generated I would also create a sitemap for users, a great example would be Airbnb sitemap or Booking.com sitemap (These are sitemap for users, but Google crawl them too.)

You can also see their sitemap.xml specify in robots.txt

https://www.booking.com/robots.txt

https://www.airbnb.com/robots.txt

Here's some read that I think should be useful for you:

https://moz.com/blog/3-seo-problems-on-listings-sites

https://thecontentworks.uk/dynamic-pages-seo-friendly/

Hope this helps,

Joseph Yap

I'm not quite sure if I'm correct since I'm not in the gaming industry, but I don't think there would be many benefits in terms of SEO for having provider name in URL. There are a few reasons that I wouldn't add provider name in URL:

• Your URL will be much longer, Moz suggests to keep it within 75 words, including https://www.
• I'm guessing the more important keyword here is the game name, by having publisher name you're moving your important keyword further from the root domain
• It cost more time and effort to manage and create content for each provider page/content
• Provider name is a branded keyword, and it would be hard for you to outrank them in their brand name
• doesn't give much SEO value

When I search for "Battlefield 1", almost all the top results have "Battlefield 1" close to their root domain.
https://www.windowscentral.com/battlefield-1-2018
https://www.gamespot.com/battlefield-1/
https://www.g2a.com/en/battlefield-1-origin-key-global-i10000016618004
https://www.origin.com/sgp/en-us/store/battlefield/battlefield-1#store-page-section-criticalacclaim

I think at the end it depends on what keyword you're trying to rank for and does having the publisher name helps.

Hey Dan,

though keyword in URL can be helpful it wasn't that much of a factor in ranking. If your page has relevant content to the keywords Google will be able to tell. Alternatively, since you're using Wordpress, will "tag" be another solution?

Regards,
Joseph Yap

Hello Sharon,

If you just recently change the URL for your whole website, you will experience some up and down in your ranking, but losing 90% from impression sounds like your ranking is dropping significantly from few of your main keywords.

The first thing I would do is to make sure all the 301 redirects are being set up correctly.

You want to make sure http+non-www, http+www, https+www are 301 redirected to https+non-www (your version.)

Also, make sure to set that as your preferred options in Google search console.

I found this answer might help you too: https://moz.com/community/q/checklist-for-moving-a-site-from-non-www-to-www

Regards,
Joseph Yap

Hey there,

I think the best thing you could do now is to have a strategy to ask for a review from your existing clients

and to be honest anonymous review doesn't carry much credibility either.