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Hi Daniel,

Sorry if I wasn't clear. The blog posts would usually be written in the original language. So we'll have some in English and some in Japanese. It's likely that we will translate some posts but there will be some that are too culture based to be useful in a different language. (Say a post about a Japanese holiday that might not be useful in English)

So to answer your question, there will definitely be some posts in English that are not translated into Japanese and visa versa.

Hi everyone,

I have a question about multilingual blogs and site structure.

Right now, we have the typical subfolder localization structure.

ex:

domain.com/page (english site)

domain.com/ja/page (japanese site)

However, the blog is a slightly more complicated. We'd like to have english posts available in other languages (as many of our users are bilinguals). The current structure suggests we use a typical domain.com/blog or domain.com/ja/blog format, but we have issues if a Japanese (logged in) user wants to view an English page.

domain.com/blog/article would redirect them to domain.com/ja/blog/article thus 404-ing the user if the post doesn't exist in the alternate language.

One suggestion (that I have seen on sites such as etsy/spotify is to add a /en/ to the blog area:

ex

domain.com/en/blog

domain.com/ja/blog

Would this be the correct way to avoid this issue? I know we could technically work around the 404 issue, but I don't want to create duplicate posts in /ja/ that are in English or visa versa. Would it affect the rest of the site if we use a /en/ subfolder just for the blog?

Another option is to use:

domain.com/blog/en

domain.com/blog/ja

but I'm not sure if this alternative is better.

Any help would be appreciated!

Hi Ben,

Thanks for the answer! Sorry if I wasn't clear in my original question, but we are actually using Unbounce for PPC testing already.

The pages that we are planning on creating are not necessarily landing pages. It's just much faster for us to create pages/content on Unbounce at the moment than it is creating actual pages on our site. (That way non-devs can work and create new pages as well.)

In your opinion would there be any major downsides to creating some page on unbounce? Obviously it's not ideal, but if there are no major issues we might use their service albeit temporarily.

Thanks!

Seiya

I'm thinking of using unbounce.com to create some content driven pages. Unbounce is simple, easy-to-use, and very easy for non-devs at my company to create variations on pages.

I know they allow adding meta descriptions, title tags, etc and allow it to be indexable by Google, but I was wondering if there were any potential downsides to using unbounce as opposed to hosting it myself.

Any help would be appreciated!

Hi Everyone,

I've been using many of the articles to find out the best way to create a list of long tail keywords I wish to target.

Anyway, I used Google AdWords Tool in order to find out how many Global/Local Searches per month, and the Keyword Difficulty Tool on this site in order to find the difficulty score.

With these two metrics, I've compiled a good list, but I wanted to know how people prioritize keywords.

I was thinking of creating a formula in excel in order to compare both the difficulty score and the amount of searches, but I wanted to know other people's advice and how they decided to prioritize the long tail keywords they compiled.

I am still a bit of a newbie at this, so any help will be greatly appreciated.

Thanks.