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Hi pikka,
While rel=”next” is used much more commonly based on search engine research for this query, the two do appear to be interchangeable for all intents and purposes. For best practice, it would be recommended to use the more common term rel=”next” just for safety’s sake, but I would not worry about any other terms using the apostrophes just yet.
Based on what you're describing, i would advise the client not to go down that route. The idea for landing pages is to drive targeted traffic for a specific campaign with unique information. I would suggest adding some localized content for each of the pages to impact conversion rates and visitor interaction.The unique content will not only lead to a better conversion rate but can be optimized for geo targeted keyword phrases without being perceived as duplicate by Google.
We recently implemented this code for the site www.drhoffman.com . Feel free to compare the codes with yours and troubleshoot the issue.
Be patient Sam, you don't want to do too much too soon raising more flags with Google. As long as you're getting good citations for your places listing, it should be a matter of time before you regain your position. Since you did have the top positions in the past i'm assuming you followed all the best practices to optimize your places listing.
Not sure of any Google courses for conversion optimization, however i would recommend the courses run by Market Motive. The faculty there is top notch and the conversion module is really good.
Very good process and well explained in the blog. You should do a You Moz post on this showcasing case studies and results that you are experiencing with your clients following this process.
Hi James,
I've highlighted some resources below addressing this topic. The standard format is 120 Characters for the video title and 1000 characters for the description
There was a cool post recently on Clickz regarding this topic. Link available here
You Tube Ranking Factors - Whiteboard Friday
Cheers,
SEO5
I'd keep the billing address. Without it, the form would look a little suspicious. If your brand has a strong awareness and the visitors are quite familiar with your site then you might get away with it.
I would still recommend A/B testing to prove what works better for your app conversions. You did mention that you don't have a sufficient # of users however that just means that it would take longer to determine a winner when you do the A/B test. At least this way you know for sure which method worked.
Some resources to help you below:
Hi Robert,
Since noone responded , thought we'd chime in. Your assumption would make sense in this case based on all things being equal (Ceteris paribus) haven't used that since University:) . If source A and B are giving you accurate data when it comes to phone calls, we can assume that source C is also the same when it comes to the calls. The only accurate way to test this would be to initiate some sort of call tracking ( even if it is only for 30 days) on that referring source and confirm it for sure (then revert back to the usual #)
Hope this helps.
Haven't figured that one out either :). Apparantly Roger Mozbot does not like questions being deleted , only edited:)
This list might be helpful for you:
Cheers,
SEO5..
P.S. Visited Istanbul earlier this year, beautiful place with so much history.
Andreas, start with doing some backlink research for the top 10 sites that are ranking for that keyword. Find the backlinks that you can also get your site. Analyze the on site activity that those top 10 sites have engaged in for that keyword and try to emulate some of the best practices that you observe. Keep doing this regularly and track the rankings weekly, monthly. You should see progress.
Rais, SeoMoz has some good info on the links below that can assist you in developing an advanced on site and off site optimization strategy.
For our insurance clients we always recommend geo targeted approach unless they have very deep pockets. We also recommend a short and a long term strategy. The short term strategy being PPC advertising, identifying the core search terms that are converting and getting traction for the client using the "search terms report" in adwords. Once we identify the best keywords, we utilize them in our keyword selection strategy for the SEO campaign and go after optimizing those keywords using SEO best practices.
Your keyword selection should depend on the conversion probability related to the keyword combined with the search volume. You dont want to put too much SEO effort on a keyword with very little search volume however as you mentioned correctly, Google's keyword tool info is not always accurate.
Low volume search terms might be very valuable for some industries as even one sale resulting from those keywords can mean a lot of revenue for the client.
Hi Hal,
Try reducing the keyword density of this keyword on your page. You are also using the keyword in your internal links with that keyword as the anchor text. Your site could have suffered from Google's over optimization penalty. Also check your links and report any bad links using the disavow tool.
Hi Christie,
Based on the search volume, both the keywords warrant their own individual pages. I would suggest sticking with one keyword per page for optimization for best chances to rank for that keyword.
Cheers,
SEO5
1. Where is that keyword ranking ; Top 5 or top 10. If it is ranking 9 or 10 then that partly explains why your impressions count is high yet the clicks are low and in that case changing the keyword phrase to a more call to action oriented one would not do much for improve the CTR. (although it may help a bit) . If the keyword is ranking high and is quite lucrative , i would not do a lot of testing on it. I would suggest creating another page on the site with the longer title that you want to test, optimize that page and see how it performs with the CTR.
2. I would recommend checking the optimization elements of the page using the Moz On Page Grader.
Cheers,
SEO5..
You can use Google's keyword suggestion tool , type in fabrication and welding in the keyword list and the website , check the box that says "only show ideas closely related to my search terms" . You should be able to pull a good keyword list using this tool.
In addition to this tool you can also use SEM Rush , type in the client's website and see what keywords they are ranking for that are related to your site. You can also use the keyword analysis tool from SEOMOZ.