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Thanks for your in-depth reply EGOL.

I did go to the owner with my ideas, stating why I think my way is more effective, and citing SEOmoz as a highly successful company who has always aimed their content at other SEOs, and yet (previously) offered an SEO service to clients.

He knows the basics of SEO and we agree on becoming an authority on a subject is important.

My reply was this:

"This was something I'd considered myself. The thing with the blog is; are we looking to make a blog for clients, or for others in the industry? I feel the latter is better for links and authority. However, I know your current audience is perhaps not the audience I've been writing for. My aim with the last post was to get other SEOs involved with what we're saying.

Perhaps if we split up the blog more distinctly: an SEO/technical blog, and a client blog? Or links on these type of posts saying 'Unsure what all this means? Learn the basics of SEO here'. "

The dynamic of the business is such that the owner is a skilled web developer/social media guy. It's a two man show, with me doing the SEO aspect, him doing the web/social media aspect. He owns the business, but he accepts my opinion on most SEO issues (and other web marketing ideas), even when they clash with his beliefs.

My question was more, 'Am I right in saying that the blog should be aimed at others in the industry, or does he have a good point?'

I've recently joined a web-development and social media company as their SEO; with an onsite blog which we're trying to resurrect.

Previously, the blog has been aimed mainly at either clients ('Why is a website important for your business' etc. - I know, I know) or web developers (quick tutorials on css techniques, for example).

The owner of the business recently approached me about the blog posts I'd been writing and said they were too technical and aimed at the wrong people. I'm always open to constructive criticism, but I want to know who a web development, social media and SEO company's blog should be aimed at. I was perhaps assuming knowledge of SEO and web techniques that not his previous readers may not have. However, I don't really think the blog had any significant number of readers before.

My argument is to aim it at those in the industry of SEO and social media, as this will garner more links and position ourselves as an authority (people learning from our blog, arguing and contributing their opinion on something). Whereas a blog aimed at clients, while it may attract some search traffic, is less likely to be linked to because they're clients who don't know about linking to content on the web.

Thanks, this was my initial thought too - just wanted to check that was still considered best practice.

This wouldn't be sensible - then you're trying to rank three pages (one for each city, then one for both) for the same search terms.

Best practice suggests (it's an old post, but it still stands: http://www.seomoz.org/blog/keyword-selfcannibalization ) that you should optimise for one or two keywords per page (a few more if your site's really authoritative), but not try and rank several pages for the same keyword. Google will pick which page on your site it thinks is the most relevant for that search, and display that one in the SERPS.

That's the page title I would go for yes, my question was more "separate page for each city, or one page for both?". I like your idea of county-wide, then more specific pages for each city.

"I'm not super experienced so take my advice cautiously." Any ideas welcome! Thanks for your help.

No, we only have a physical location in City A and a single Google places entry. However, for the search term I'm optimising for, Google places results are not displayed.

I have a site that ranks very well for {service}{cityA} but I want it to rank for {service}{cityB} too.

My first thought is to create a separate landing page optimised for {service}{cityB}, but is there a better option?

Have one page for {service} and try and get it to rank for {city A} and {cityB} by  using different anchor text?

Anything else?