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I've recently joined a web-development and social media company as their SEO; with an onsite blog which we're trying to resurrect. Previously, the blog has been aimed mainly at either clients ('Why is a website important for your business' etc. - I know, I know) or web developers (quick tutorials on css techniques, for example). The owner of the business recently approached me about the blog posts I'd been writing and said they were too technical and aimed at the wrong people. I'm always open to constructive criticism, but I want to know who a web development, social media and SEO company's blog should be aimed at. I was perhaps assuming knowledge of SEO and web techniques that not his previous readers may not have. However, I don't really think the blog had any significant number of readers before. My argument is to aim it at those in the industry of SEO and social media, as this will garner more links and position ourselves as an authority (people learning from our blog, arguing and contributing their opinion on something). Whereas a blog aimed at clients, while it may attract some search traffic, is less likely to be linked to because they're clients who don't know about linking to content on the web.

I have a site that ranks very well for {service}{cityA} but I want it to rank for {service}{cityB} too. My first thought is to create a separate landing page optimised for {service}{cityB}, but is there a better option? Have one page for {service} and try and get it to rank for {city A} and {cityB} by  using different anchor text? Anything else?