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RE: Prices Showing for products in SERPs - organic CTR reducing
Hi B,
Sounds like you have pages that get enough organic traffic that Google is pulling the price data, without schema markup, from the page content. If this info is clearly marked the google bot can pull it from content and associated with the search results. By adding schema you can take some control over this, but if the information you mark up with schema doesn't match what is on page it is a pointless exercise and will be ignored.
Out of curiosity has the conversion rate on these pages increased? I only ask because a reduction in CTR from organic search could indicate that you are getting more qualified traffic and a higher conversions rate would be an indicator. Basically having the price in the search results means there is no surprises for the potential customer when they click thru.
Posting the URL will help us troubleshot if you are comfortable with that.
Mike
posted in On-Page Optimization
Blog Posts
1/12/2022
The team at MacMillan Search has generated a lot of value by combining automated STAT reports with Google Sheets through the script they share in this post. From adding ranking details to other tool’s outputs to giving the content teams up-to-date “People Also Ask” reports, the end result has proven to be a great time-saver in week-to-week SEO workflows.
Michael is an SEO and marketing specialist, focusing on consultancy for software & service companies and specializing in troubleshooting. He built his first website in 1996 and was a working professional in the digital world by 1999. Having held various roles in the digital world, he transitioned to an SEO role in 2009. Since then he has held SEO roles in-house, as leadership for an agencies SEO team, and as an independent consultant
