Thanks AWSthreads,
That was a really helpful answer, as I was trying to verify a proper method to analysing a company's links. I tried a link analysis of a couple of websites myself, and noticed that there was a mixture of branded and commercial links and Image links, is this what your talk about when you say that you would pick out the links you think you can benefit from (or would you actually be basing that wholly on link authority).
With hope, I will gain enough knowledge so I can attend a link building workshop and start learning at the next level!
Thanks for your time,
Janaya