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Hi, I'm just trying to understand the right way to optimise my blog posts and this is likely a dumb question... but to what extent should the text in my meta description differ from the text in my post excerpts? cheers, Andrew

In our niche we have one main keyword, which represents the entire category. We are using wordpress. I am trying to understand the best URL structure and wonder if the below is a good approach: http://domain.com/keyword This category page will be written to contain an article on the subject. The posts that are put into that category will subsequently appear on this page, below that article. Each of those posts would be targeting a related keyword. e.g. I would write a post which has, as the main target keyword: "MainKeyword training" and another post, which would be targeting "MainKeyword techniques" ... (and so on). Thanks for your advice. Andrew

I have a keyword phrase that's a high value target for us. Should I write just one - or several articles that target that keyword as their main focus? Thanks! Andrew

Hi all, I currently use the Google XML Sitemaps plugin on my wordpress site. But we've recently began adding (self-hosted) videos that we've been careful to markup with the relevant schema. However, there's a couple of things I don't understand and am hoping someone could help: Do we need a separate video sitemap that either works alongside Google XML Sitemaps or replaces it? If we do need a video sitemap, what's the best video site map to get? (we are using the Thesis theme so can't use the Yoast one unfortunately as they don't play nice together...) Thanks for your help! Andrew