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Curious what you SEO people think of the link profiles of these (high-ranking) Google-backed UK sites: http://www.opensiteexplorer.org/domains?site=www.startupdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.lawdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.marketingdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.itdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.taxdonut.co.uk Each site has between 40k and 50k inlinks counted in OSE.  However, there are relatively few linking root domains in each case: 273 for marketingdonut 216 for startupdonut 90 for lawdonut 53 for itdonut 16 for taxdonut Is there something wrong with the OSE data here?  Does this imply that the average root domain linking to the taxdonut site does so with 2857 links? The sites have no significant social media stats. The sites are heavily inter-linked.  Also linked from the operating business, BHP Information Solutions (tagline "Gain access to SMEs"). Is this what Google would think of as a "natural" link profile? Interestingly, they've managed to secure links on quite a few UK local authority resources pages - generally being the only commercial website on those pages.

I work for a consultancy, and in the past most of our links have been acquired by giving away privacy statements etc for websites, including a link back in the body of the document, and making it a licensing requirement that the link be kept. We're launchinga new site.  We want this one to be whiter-than-white, and would appreciate some advice on the following options. Option 1: no links Remove the links from the documents, and don't require links for the use of the documents.  Leave a non-linking credit in the documents.  Perhaps ask nicely for links from other pages. Option 2: links on other pages Remove the links from the documents, but make it a licensing requirement that users will link to our site from another page on their site.  I appreciate that most won't, but some will. Option 3: retain the links Keep the links in the document, using domain name (with and without http and www) and business name anchor text. Option 4: script the links Use scripts to generate randomized links in the documents, so that no two are the same, but with relevant linking text for the most part. We're risk-adverse with the new site, and it will pick up some links "naturally".  We're therefore tending toward option 1, on the basis that it may well generate as many links as option 2. Which of these options would you choose?  Are there any other options we should be considering?

I recently moved all the content from an old site to a new site on a new domain.  I lost a significant amount of traffic as a result. There are 301 redirects for every page on the old site.  Generally, these point to the same content as was on the relevant page of the old site. However, the 301 redirect for the homepage on the old site points to the homepage on the new site, not to the content from the old site homepage. I'm wondering whether to change the 301 to point at the content from the old site homepage. Any advice would be much appreciated.