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Well, we wrote our own product descriptions for 99% of the products we have. They are all descriptive, has at least 4 bullet points to show best features of the product without reading the all description. So instead using a manufacturer description, we spent $$$$ and worked with a copywriter and still doing the same thing whenever we add a new product to the website. However since we are using a product datafeed and send it to amazon and google, they use our product descriptions too. I always wait couple of days until google crawl our product pages before i send recently added products to amazon or google. I believe if google crawls our product page first, we will be the owner of the content? Am i right? If not i believe amazon is taking advantage of my original content. I am asking it because we are a relatively new ecommerce store (online since feb 1st) while we didn't have a lot of organic traffic in the past, i see that our organic traffic dropped like 50% in April, seems like it was effected latest google update. Since we never bought a link or did black hat link building. Actually we didn't do any link building activity until last month. So google thought that we have a shallow or duplicated content and dropped our rankings? I see that our organic traffic is improving very very slowly since then but basically it is like between 5%-10% of our current daily traffic. What do you guys think? You think all our original content effort is going to trash?

Hi, We have an online store, it is up & running since January 1st. Since then we really didn't see any improvements on our organic traffic at all. About 10% of our traffic is coming from organic search, and more than 20% of organic search actually coming from branded keywords. We haven't paid a lot of attention to SEO so far. I mean, we paid attention to the practices, however we focused on a better customer/user experience more than SEO. We improved our product pages, reduced checkout process to one step, used bigger icons / buttons. According to our customers, our website is pretty easy to navigate and shop. We haven't received any major complaint so far. Except couple of products, all the content we have is original, we didn't use any manufacturer product content or copied from another website. However, looks like all these efforts don't mean a lot to Google, unless we have a solid backlinks. Currently i am considering to make category pages NOINDEX and implement microdata from schema.org. However, Is it good idea to make category pages NOINDEX for an ecommerce website? I would like to hear your comments/recommendations what else we can do to create some organic traffic.