Here is a step-by-step guide on how to perform an SEO audit:
Crawl Your Website:
Use a website crawler tool (e.g., Screaming Frog, Ahrefs, or SEMrush) to analyze your site's structure.
Identify and address any crawl errors, broken links, or issues with URL structures.
Check Website Accessibility and Speed:
Assess your website's loading speed using tools like Google PageSpeed Insights or GTmetrix.
Ensure that your site is mobile-friendly and accessible to users with disabilities.
Keyword Analysis:
Review your current keyword strategy and ensure that it aligns with your business goals.
Check the performance of your target keywords using tools like Google Analytics and Google Search Console.
Content Evaluation:
Assess the quality and relevance of your website content.
Identify duplicate content and ensure that each page has unique and valuable information.
Check for proper use of headings, meta tags, and keyword optimization.
Backlink Analysis:
Evaluate your backlink profile using tools like Ahrefs, Moz, or SEMrush.
Identify and disavow any toxic or spammy backlinks that could harm your SEO.