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Hello Mozers!

On the Conversation Marketing blog, Ian Lurie published a lengthy article called Google Plus Box Ranking Factors Report. In it, he claimed amongst other things, that "Keyword relevance of your posts: Totally meaningless. Write whatever you want. Seriously. Just make it good."

What say you?

Are keywords really meaningless?

Thanks in advance!

Hey Guys,

As you all know there are many social buttons out there that can be added to your website. Facebook Like button, Twitter's Tweet and Follow buttons, Google +1, and AddThis buttons are just a few to mention.

All of these buttons can be customized, eg. you may choose to point your FB Like button to your homepage, to a specific inner page, or to your Facebook Brand Page. Same with your +1 button. Moreover, you may choose to add Twitter and Google+ Follow buttons to your site's pages, and so on.

My questions are very simple:

Is there any best practice for adding social buttons to your site from SEO perspective? if yes,

Which social buttons to add?

Where is the ideal place for them on your page?

Where these buttons should be pointing to? your homepage? specific inner page? or to your official brand pages?

Thanks in Advance,

Yogev.