Chris "Silver" Smith is head of the Technology & Advanced Development Department for Verizon's SuperPages.com, leading a number of teams working on new applications, search, taxonomy, content, web services, webmaster tools, partner cobranding of yellow pages service, as well as SEO.
He first conducted research on SEO for Verizon in 1997-1998, and he formulated the strategies and proprietary technologies used for SuperPages.com's SEO efforts with the specialized processes and systems based on that early research.
He has five patents pending through Verizon.
Smith now blogs on NaturalSearchBlog.com informally, off-the-record and with full, plausible deniability in his personal time.