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Thanks William! Thanks Andy!

It is very easy to look to a Google update whenever something happens with traffic. On this occasion the Page Layout update times with a drop in ranking for these keywords - I've slipped off the bottom of page 1. Thanks for reminding me to look closer to home in the first instance - indeed it looks like the drop in rank is the more likely cause of the drop in traffic.

Andy - thanks for the point about the login link as well. Alas I inherited the site when I bought the company and it is not something that the makers of the platform want to change. I will drop them another line about it though.

Thanks for helping!

Cheers,
Simon

Hi there!

Can a site that has no ads on it be hit by Google's latest Page Layout update? Can it be hit for just one or two keywords?

My site (www.ink2paper.com) has a decline in Google organic traffic in early Feb so my suspicion is the Page Layout update. However I have no ads on the site.

Digging into GWMT I find that it is only one or 2 keywords that seems to have taken a dive, mainly [photo paper]. I used to get around 80 imps a day for this term. Then on 6 Feb it was down to 50; 7 Feb = 34; 8 Feb just 4 impressions! I got a spike back at usual levels on 10 & 11 Feb, but since then it has been back down to only 5 or so impressions a day.

[photographic paper] took a small hit at the start of February, but has nose dived since the start of April.

The homepage performs well for Google organic traffic - low bounce (22%) and good ecom conversion rate (14%) - although this is likely to be largely branded traffic. I feel my site is a 'good' result for the search term [photo paper], although there is always room for improvement of course!

Any suggestions as to why Google has stopped showing my site for these keywords? All help is greatly appreciated.

Cheers,
Simon