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I have a question about a site that was making good money while it was ranking, but no longer gets traffic. This site did 3 things that might have gotten it in trouble: 1. Targeted keywords often showed up twice in the URL.  So the url would be something like http://mydomain.com/keyword/keyword-included-in-title/ 2. It got links from low-quality sites, including blog networks like (the now dead) BMR 3. It got lots of links with the same anchor text The content quality is actually pretty good. I don't know if the site got penalized by Panda, Penguin, or perhaps lost rank because of something else.  What I can tell you is that the rank loss was gradual - one page at a time starting at the end of March and ending this month. So the question is - in such a case: Is it best to start over using good SEO practices? Or is there a way to recover the sites?