Hi Moz Expert SEO Community,
Balancing keyword usage in content marketing, like blog posts, is crucial to avoid over-optimization issues. While including your target keyword, "SEO agencies Cardiff," is important for relevance and ranking, overusing it can appear unnatural to readers and search engines alike.
A good rule of thumb is to prioritize creating high-quality, informative content that genuinely engages your audience. Naturally incorporate variations of your target keyword and related terms throughout your blog posts, ensuring they flow seamlessly within the context of the content. This might include phrases like "Cardiff-based SEO firms" or "Top SEO companies in Cardiff."
Rather than focusing solely on keyword density, prioritize providing valuable insights, solving problems, and addressing your audience's needs. By doing so, you'll not only avoid over-optimization but also build trust and authority with your audience and search engines. Additionally, diversifying your content strategy with topics related to SEO, digital marketing, and Cardiff-specific insights can help broaden your reach and enhance your overall SEO strategy.
and i am also looking for the seo strategy for my personal website. Thanks in advance for your insight!