I've seen press releases perform well, but only if they're newsworthy and distribution is done by a reputable company. PR's should not be a primary seo tactic, however I think they should be employed periodically as a business' online marketing strategy. A good pr can drive high quality traffic to a site and generate some nice backlinks. PRweb is effective in this regaurd while maintaining a lower cost then conventional pr wires.
Posts made by Skyelarh
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RE: Are press release sites useful?