When managing a clients PPC campaign is there any advice on throttling up and down the accounts depending on the search popularity. Let's take "wedding cake" there are obvious trends here https://www.google.com/trends/explore#q=wedding cake but would you advise to spend more on Ads during the quite months as competition is low and you can get more click for less cost, or do you load up on clicks when it is more competitive/expencive .

Please don't get bogged down in the "weeding cake" keyword, I'm looking more for views on when would be best to load an account in terms of return on investment. For example would you get better quality clicks when low search volumes as opposed to high. Lets also assume that our product costs us the same all year round. I have seen different side to the story.

What are your views

There are many level to ensuring your site is optimised that is not just text on the page. Page load speed, page name and page bounce must all surely play a factor. This is a nice site that engages with nice images and not ruined by extra text to try an please a search engine.

For keyword content, keep your blog up-to-date with honest genuine content, maybe pointing to a gallery when you update the images.

As far as I can see SEO will become (is becoming) something that reflects good honest and engaging content rather than making sure you have scientifically optimised your site.

Show your passion for your subject and it will be rewarded with visitors interested in your service and products. Try to second guess and over optimise a site and you will be found out , maybe not today or tomorrow but eventually.

That said there are always things to improve Have a look at H1 and H2 settings you have on the home page.

Also notice at the top I did not say it was a quick site have a looks at speeding this up http://www.webpagetest.org/result/141126_61_VQT/ people may bounce away even before viewing your page whatever the great keywords you may have optimised with.

Just my 2 pennies worth, hope it helps

many thanks for your assistance. really appreciate it.

Ryan, Thanks.

My site ticks all the boxes with regards to design and quality build. All on site SEO, site map, meta tags, alt etc are spot on and not manipulative at all.

I guess its the regular quality blog and off site I may struggle with getting the right level. Blogging is "OK", social media is "low to OK" and will work on these.

Off site should i really remove ALL the previous links and then just work on Quality. Surely that level mentioned is not too excessive for any business trying to promote itself? or is it

Do you agree that I should get the links removed? should I remove some or all? any Thoughts?

Thanks for the feedback and (probably well deserved) slap in the face. Tp you this may be a bleeding obvious question to some others, who are still learning then feedback is great.

I'm getting that there is the Quantity vs Quality issue here. Having had little experience of building an SEO link strategy, I am plainly not aware of how fast to go or the techniques of getting good links.

I see (using  open site explorer) my competitors have 10's of thousands of external links, so even if I kept at this rate it would be many years before I caught up. That is based on my current understanding, so how do I get to those levels, even if it is over a year or two?

Hi all,

I have recently started trialing to outsource some SEO to a 3rd party, who obviously promissed white hat techniques and manual links etc.. All has gone well for the first month. But on speeking to another expert they point out that the search engines will spot inconcistencies in link building and penalise me.

I know there will not be a know ammount but as we stand at the moment, what is the current feeling of too fast.

Links built for me in one month were

100 directory submissions

80 bookmarks

16 search engine submissions

15 Article submissions

46 forum links

10 local classified searches

Is this too fast? , If to do I stop and create more inconsistency or continue at a similar rate.

Of course quality of link will be an issue, but how much.

Many thanks from SEO jnr

Thanks for the feedback and (probably well deserved) slap in the face. Tp you this may be a bleeding obvious question to some others, who are still learning then feedback is great.

I'm getting that there is the Quantity vs Quality issue here. Having had little experience of building an SEO link strategy, I am plainly not aware of how fast to go or the techniques of getting good links.

I see (using  open site explorer) my competitors have 10's of thousands of external links, so even if I kept at this rate it would be many years before I caught up. That is based on my current understanding, so how do I get to those levels, even if it is over a year or two?

There are many level to ensuring your site is optimised that is not just text on the page. Page load speed, page name and page bounce must all surely play a factor. This is a nice site that engages with nice images and not ruined by extra text to try an please a search engine.

For keyword content, keep your blog up-to-date with honest genuine content, maybe pointing to a gallery when you update the images.

As far as I can see SEO will become (is becoming) something that reflects good honest and engaging content rather than making sure you have scientifically optimised your site.

Show your passion for your subject and it will be rewarded with visitors interested in your service and products. Try to second guess and over optimise a site and you will be found out , maybe not today or tomorrow but eventually.

That said there are always things to improve Have a look at H1 and H2 settings you have on the home page.

Also notice at the top I did not say it was a quick site have a looks at speeding this up http://www.webpagetest.org/result/141126_61_VQT/ people may bounce away even before viewing your page whatever the great keywords you may have optimised with.

Just my 2 pennies worth, hope it helps