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Thanks for the information Verb - the reason we track those other keywords separately from traffic is because I normally find their rank a good marker around the primary keywords but I understand what you're saying so there is more clarity in the focus.

I'll look for one of those tools and see if SEOprofiler works or similar. I've done the adwords method before but it's a bit laborious so I would prefer something automated if possible.

Thanks for the reassurance! It appears that yesterday evenings tracking in moz has updated and a lot of keywords have gone back up again so fingers crossed there was just a glitch / settling in phase!

Thanks

Hi all,

I'm restructuring a site that has been built with no real structure. It's moving over to HTTPS and having a full new development so it's a good time to tackle it all together.

It's a snowboard site and at the moment the courses, camps ect are all just as pages like:

examplesnowboarding.com/off-piste-backcountry/

I'm wanting to tighten the structure so it gives more meaning to the pages and so I can style them selectively and make it easier for the client to manage but I'm worried repeating the word snowboard too often will look spammy.

I'm wanting to do the following:

URL - examplesnowboarding.com/snowboard-courses/splitboard-backcountry-intro/
URL - examplesnowboarding.com/snowboard-camps/technical-performance/
URL - examplesnowboarding.com/snowboard-camps/girls-only/
URL - examplesnowboarding.com/snowboard-lessons/private/
URL - examplesnowboarding.com/snowboard-lessons/group/

The urls are clean and humanly descriptive but it does mean that the "snowboard" keyword is used a lot!

The other 2 options I thought of were like so (including snowboard in the page name not path)

URL - examplesnowboarding.com/courses/snowboard-splitboard-backcountry-intro/
URL - examplesnowboarding.com/camps/snowboard-technical-performance/
URL - examplesnowboarding.com/camps/snowboard-girls-only/
URL - examplesnowboarding.com/lessons/private-snowboard/
URL - examplesnowboarding.com/lessons/group-snowboard/

or simply removing "snowboard" as "snowboarding" is already in the main url

URL - examplesnowboarding.com/courses/splitboard-backcountry-intro/
URL - examplesnowboarding.com/camps/technical-performance/
URL - examplesnowboarding.com/camps/girls-only/
URL - examplesnowboarding.com/lessons/private/
URL - examplesnowboarding.com/lessons/group/

Any thoughts appreciated!