Hello,
We have an online soccer equipment retail store (http://www.soccerstop.com) that we have been working on to get higher ranking results in many different areas of specific product pages, as well as our general homepage for several years. SeoMoz has been an excellent addition for us to learn and analyze, etc.
In addition to our current PPC, and SEO efforts, we are going to create a blog as we have many thoughts, opinions and interesting information for what hopefully will be a good sized audience of soccer enthusiasts! We currently have a person who goes on other soccer blogger websites and offers our thoughts and expressions, but we now want to give our own blog. My thought is to create a subdirectory of our domain something like: http://www.soccerstop.com/blog as that seems what is recommended in many posts here in this forum.
I am also thinking of using wordpress blog as it also seems recommended. We have a lot of ideas about content, and feel we will bring people to our blog in various ways through our existing and coming customers at the retail online store. However, it seems to get the best backlink performance possible out of our new blog, we need to join blog networks to get our blogs posted on outside third party websites. Is this right, and where would I begin to understand and start this process? I understand the first step is to get our blog started, but I want to foundationally have an idea where we are going with this as we build. This way it is built in a sound way, ready to be as effective as possible! Please understand I am a builder and not the blogger, which is why the structure and initial setup of syndication is so important to me!
Thanks for any advice.
James