Hi

Sorry for repeating, but you gave the answer all by yourself: if you need to know how many people searched for "New car" in the U.S. , you can use both Adwords keyword tool and google trends to get this data. Here is an example for the car industry. Once you determine the keywords you need, you can benchmark and analyze data with many tools (eg. google trends and google adwords, or also semrush, searchmetrics, and moz tools), to get the trends and search volume for all those keywords, and get insights on the industry field youre working on.

Hope this helped

I think having search volume by vertical is not easy or possible. This because there are so many queries users can use to get to a certain page. Another solution is to use google trends, but you will have to define general keywords for your search: as google shows here  you can use trends to target your business and compare different keywords for it to get insights at the business search volume.

But I don't think you can find such data in other ways. What kind of results would you like to expect?

Car Industry: 100.000.000 searches / month

Advertising: 100.000.000 searches / month

It would not be possible: where for example you would then put a query such as "Audi Commercial Advertising". This because queries can target several business industries. What do you think?

This is a new tool from google that helps you see how each channel was influential in the conversion path with breakdown by industry type. This isn't anyway what you were looking for. The only other suggestion that comes to my mind:

Use Keyword Planner from Adwords, and search for ideas of your keyword. Then type something generic (like car insurance) to see all related searches to that particular topic, to get a rough idea of what the search volume is for all those queries.

Hope this helps

Eugenio Tommasi

Hello,
Thank you for reply. I highlighted some parts of the website, that's true.. I will try removing them and see if metas are taken into consideration.

But this highlighting does not apply to all pages, and for many pages the first 2 lines of the pages are instead shown within the result. I understand I cannot tell Google what to show in their results

There is no other way then to let Google take my metas more into consideration? I thought that maybe to highlight the meta description only would be a solution. But there is no way to do so unless I put the meta description within the content of each page. Do you know any other solution?

Thanks anyway, your reply really helped !

Hello everyone,

I have one question: there is a way to tell Google to take the meta description for the search results instead of the rich snippets?

I already read some posts here in moz, but no answer was found. In the post was said that if you have keywords in the meta google may take this information instead, but it's not like this as i have keywords in the meta tags.

The fact is that, in this way, the descriptions are not compelling at all, as they were intended to be. If it's not worth for ranking, so why google does not allow at least to have it's own website descriptions in their search results? I undestand that spam issues may be an answer, but in this way it penalizes also not spammy websites that may convert more if with a much more compelling description than the snippets. What do you think? and there is any way to fix this problem?

Thanks!
Eugenio