Thanks Tom and Daniel! The domain authority has been steadily increasing and there are a few similar sites that I'm tracking as competitors who are providing editorial content vs just product pages plus UGC. But they don't appear to be doing anything new. I do have last summer's data when the site operated under a different domain and search traffic is significantly down in the comparable months last year. Quite flummoxed.
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RE: Declining Organic Traffic despite PR, links and engagement