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Hello, I am terribly confused by Google Webmaster Tools. I am looking at my inbound links, to see which content on the site is strongest. However, the results from GWT under Links to your site, and the results from doing a link: search in Google yield very different results! For example, in GWT, this page on our site apparently 2237 links from 29 different domains. But when I search link:www.nigelsecostore.com/acatalog/Eco_Stapler.html, I get just three results, two of which are from our site. What is the cause of the disparity between the two results, or is it just my (lack of) understanding of what I am seeing in the Links to your site report in GWT? Any help clearing this up gratefully received! Many thanks, Sophy

Hello, Our site used to rank for a specific keyword - "eco products", with a link going to the homepage. However, in the last few weeks, we've noticed that the home page no longer ranks for this keyword, and instead the second result on the page is a link to a catagory page on our blog. I'd be very grateful if anyone had any information about why this might have happened, and what possible steps I could take to remedy the situation. Many thanks, Sophy

Hello, Our site has a very high bounce rate, which in part is down to a slightly old fashioned design, and also because we are a retailer and I imagine many visitors are simply quickly comparing prices and then leaving. However, having had a look in Google Analytics, I think that there is another issue that is contributing to a very high bounce rate. When I look in Content > Top Content, and order the pages in order of Bounce Rate, high to low, there are hundreds of instances of pages with just one or two visits in the last month, and a 100% bounce rate.  The links are the same as our home page or pages on our website, but with extra letters and numbers at the end of the url. We have an affiliate scheme, which provides our affiliates with unique codes for the products they want to link to, and my guess is that these urls are getting indexed. I've looked at a few other links, and they go to translated versions of a page from our website, generated by Google. Other urls seem to have been generated by search results from our own search on the website. What worries me is that there are lots and lots of versions of the same page, with slightly different urls. I am by no means an SEO expert - I work for a very small company and am basically learning as I go - but I know that duplicate content is bad news. If the pages were on our own site, we could use 301s to redirect, but what about translated versions, or urls generated by affiliate schemes, or search results? Many thanks, Sophy