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Wow, thank you ever so much for this awesome response Cyrus! There is alot of information you have provided for me to work through, I appreciate your time.
A response to your question, we did receive a unnatural links warning back in 2011, being quite naive to this type of warning we stupidly ignored it 
Once again many thanks,
Mark
Thanks for your answer, how do I work out which ones are spammy or not?
Hi there,
I have been a pro member of SEOmoz for a while now but this is my question in the forum and although I have looked through so much helpful information I was wondering if someone could give me some further advice and guidance?
I have a 3 year old ecommerce website personalisedmugs.co.uk which until May 2012 had some excellent growth, we then lost around 50% of traffic due to reduced organic rankings in google. We then noticed a further drop again in September.
From researching information I believe this drop was from the penguin update and EMD update?
Since these updates we have:
*Stopped working with a company in India whom was looking after SEO for us for 18 months
My next steps I believe before giving up is checking our links coming into website?
Is anybody able to please help me with regards to our links or point me in the right direction. I have no idea where to start or what do now?
Someone may see something really obvious so any help or guidance is greatly appreciated to assist me in gaining some UK organic rankings back.
Kind Regards,
Mark
Wow, thank you ever so much for this awesome response Cyrus! There is alot of information you have provided for me to work through, I appreciate your time.
A response to your question, we did receive a unnatural links warning back in 2011, being quite naive to this type of warning we stupidly ignored it
Once again many thanks,
Mark