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Thanks for the thoughtful reply,

For the time being where do you suggest I find a toad gun for the toads? Also any suggestions on uses for the new domains?

Hi All,

I have recently noticed a LOT of websites appearing in some of the SERP (example http://goo.gl/UyHZp6) that have an exact match domain (or as near as) and are either thin blogs that have a splash of content,  and then link back to Amazon, competitor A competitor B etc. or an online secondary shop.

Getting tired of this I have purchased a couple of exact match domains of my own, but am unsure of the best way to tackle this with long term gains in mind.

The exact match domains I have are the .co.uk and com versions of these:

• http://goo.gl/xrjY7Z
• http://goo.gl/Mg0XBl

The ideal scenario for me would be to create the satellite website as a functioning shop specialising in just a small group of specialist products (10 - 12) from a subcategory of the main site. My main store has 1200 + items and this will make the user experience better as I feel as it will make navigation easier, allow for more information to be present without confusing things. It would also allow the customer to feel safe knowing they are buying from a specialist.

However I have the following in mind:

My ecommerce software open cart supports multi store from the same database, this is great and makes management massively easy. It would allow me to brand the satellite store up as specialist store yet manage all orders through one admin portal. The sites would have separate IP addresses, but  I am worried about the site being on the same server as the main site, and sharing whois info etc.

Would google think of this as spamming the results? There will be no shared content, and I do not intend to interlink the sites for fear of them looking like a link network.

The other option is to take out some cheap hosting and start building content on a blog similar to this: http://goo.gl/sBB3wY I hate this however as it just seems spammy and as a consumer it annoys me when I find this.

What are your thoughts on how to deal with this?

Thanks for the detailed response, It is very much appreciated.

I will give it a read.

Many THanks

James

Thanks Romeo,

I will be sure to check this out ASAP.

Hi all,

I have recently signed up to MOZ as I have seen a large drop in the turnover of a site I work with as well as a slump in visitors.

I know part of this slump is the transition from google product search from being free to paid and chewing through our adwords budget quicker.

The other part though seems a little more tricky, I have always been under the impression from reading online that an algorithm update would see a site destroyed for most terms and a notification generated in webmaster tools, however the site still seems to still rank for some terms, others however it has fallen off the face of the earth for.

As you can see in the attachment webmaster tools is showing much decreased visibility, and MOZ agrees with this. Key terms that have lost rank have done so by around 4-10 positions.

The content on the site has all been hand written by myself, however some of the pages are a little "stale" so I am currently running through re-writing every product page on the site (1000 products or so) all my product pages grade a minimum B with 99% A on the Moz page grader.

I am keeping my fingers crossed that fresh content should assist in getting google interested again?

However my real questions is, Is this Penguin? or is this just stale content?

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