Hi all,
I have recently signed up to MOZ as I have seen a large drop in the turnover of a site I work with as well as a slump in visitors.
I know part of this slump is the transition from google product search from being free to paid and chewing through our adwords budget quicker.
The other part though seems a little more tricky, I have always been under the impression from reading online that an algorithm update would see a site destroyed for most terms and a notification generated in webmaster tools, however the site still seems to still rank for some terms, others however it has fallen off the face of the earth for.
As you can see in the attachment webmaster tools is showing much decreased visibility, and MOZ agrees with this. Key terms that have lost rank have done so by around 4-10 positions.
The content on the site has all been hand written by myself, however some of the pages are a little "stale" so I am currently running through re-writing every product page on the site (1000 products or so) all my product pages grade a minimum B with 99% A on the Moz page grader.
I am keeping my fingers crossed that fresh content should assist in getting google interested again?
However my real questions is, Is this Penguin? or is this just stale content?
