When Google drops down and tries to predict what you're searching for, are the terms in order of popularity from the top down?

He didn't even mention the tool. I just connected the dots. It's a component of their overall suite of tools. Aside from hosting the event, there was no self-promotion.

As for the rest of your response, my sentiments exactly. I feel reassured that I'm thinking about this correctly. I came up with a system using a variety of sources, including common sense, looking at competitors, Google Keyword Planner, Wordtracker, and Bing. I still need to tweak my process, but when I heard that it kinda deflated me because I really like the tool.

Our internal data isn't really helpful because we don't have much traffic now for what I'll be optimizing for. I'm basically on the ground level of what's going to be a re-launch. Presumably over time afterward, I'll have better insight.

And yes, that definitely helps. Thanks!

So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it.

Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource?

Thanks.

Thank you EGOL. That's a common theme I hear - start small, trial and error. As for costs and expenses .... it remains to be seen. I'm on the ground level in terms of both the new products and digital advertising in general. Right now I'm doing preliminary research for the benefit of our budget next year, which is how I ended up tinkering around in there and realizing I'm going to need some deeper-level training.

Thank you Kevin. I'll definitely check those out!

For example, if I purchased the latest "For Dummies" book, would it even be timely enough? I'm looking for something at that level to get started.

This looks more advanced that I need at this point, but I need to bookmark this for later. Can you recommend any entry-level training?

Are Brad's materials something a non-numbers person can pick up? Or is it going to be totally over their head? I'm willing to learn.

I was afraid of that.  I am definitely a writer and not a numbers person. Luckily I've been collaborating with an analyst, but I need to know this stuff on my own.

P.S. I did research this, just looking for word-of-mouth recs. Thanks!

Hi guys,

Aside from Google certification, can anyone suggest a good training program for Adwords? I'm studying their materials, but more formal training, where I can be tested in my knowledge and improve in certain areas as necessary. I want something with videos with demonstrations.

Going from organic SEO to SEM and am frightened!

Thanks,
Sarah