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Thanks! I think we'll go ahead and remove /shows from the URL structure and use Advanced Segments in Analytics.

If I don't use the /shows subdomain, is there still a good way to see in Google Analytics how much traffic is going to the study guides in general, regardless of show type?

I'm creating study guides for various musicals, plays and operas. A few issues:

• I want to easily view in Google Analytics data for all study guides, data at the category level (musical,play, opera) and data for an individual show.
• I want urls to be as short as possible for usability purposes.
• Some show titles are the same for shows in different categories. For example, there is the play Romeo and Juliet but there is also an opera Romeo and Juliet.
• Each study guide contains multiple sections that will live on different URLs (overview, context, plot summary, characters)

What would be the ideal URL structure? Here's what I was currently thinking we should use:

/show/play/romeo-juliet/

/show/play/romeo-juliet/context

/show/play/romeo-juliet/plot

/show/play/romeo-juliet/characters

There is way too much content to fit onto one page - that is why I am using the tabular format. The question is should the content in all tabs be on the same URL or different URLs? And if different URLs should I use the canonical?

So I am laying the content out in tabular format. This actually leads to another question - should each tab be a separate URL or all on the same URL? Perhaps by keeping everything on the same URL this would also solve my canonical issue?

So the issue is that the content within each tab is definitely not duplicate but related. Ie one tab might be the plot summary while another tab consists of character descriptions. Ideally, I think the best user experience would be for all users to start on the overview though.  So given that the content in each tab is NOT duplicate but it would be a better user experience to start at the overview, should I use canonical or is it safer to just leave it out?

Hello,

I am creating study guides for books with tabbed elements for each study guide.

For example, for Othello, I'd have 3 tabs like so:

1. Overview page = xyz.com/othello

2. Context = xyz.com/othello/context

3. Characters = xyz.com/othello/characters

I noticed that YouTube channels have tabbed elements and use the canonical. For example, all of the tabbed sections on https://www.youtube.com/user/Nerdist/channels have this canonical http://www.youtube.com/user/Nerdist">

In my case, would it be a correct use of the canonical tag to include rel="canonical" href = http://xyz.com/othello on each of the tabbed pages?

Also, where exactly in the header should the canonical be placed? Before or after open graph / twitter cards?

Hello,

We are having some issues upgrading our stack and maintaining Wordpress for our blog.  So we are thinking about splitting them up.  What are the SEO implications of moving our blog to a subdomain?

Our blog URL structure is currently something like https://www.aplossoftware.com/blog/p/2470/fund-accounting/yearend-closing-checklist/.

We would like to change to something like https://blog.aplossoftware.com/p/2470/fund-accounting/yearend-closing-checklist/

Hello,

I have a few hundred thousand members of my website who have provided their zip code and opted-in to receive email newsletters. So far, I've just been sending out the occasional blast to the entire list.

I'm looking for software that makes it straightforward to send emails to the entire list as well as just to people within certain regions (like within 50 miles of a city/zip). Most importantly, I want the software to make it easy to accept paid sponsorships / advertisements for a regional or national newsletter.

Any suggestions on software I should look at?

Hello, I have some questions about best practices with site navigation & internal linking. I'm currently assisting aplossoftware.com with its navigation. The site has about 200 pages total. They currently have a very sparse header with a lot of links in the footer.  The three most important keywords they want to rank for are nonprofit accounting software, church accounting software and file 990 online.

1. What are your thoughts about including a drop down menu in the header for the different products? (they have 3 main products). This would allow us to include a few more links in the header and give more real estate to include full keywords in anchor text.

2. They have a good blog with content that gets regularly updated. Currently it's linked in the footer and gets a tiny amount of visits. What are your thoughts about including it as a link in the header instead?

3. What are best practices with using (or not using) no follow with site navigation and footer links? How about with links to social media pages like Facebook/Twitter?

Any other thoughts/ideas about the site navigation for this site (www.aplossoftware.com) would be much appreciated. Thanks!

Hello,

I'm attempting to perform an SEO review of the blog on www.aplossoftware.com. Aplos Software sells financial software and the blog is intended to bring in new visitors to the site with the goal of eventually converting some of them to customers. Here's my questions:

1. On aplossoftware.com site navigation, the blog (http://www.aplossoftware.com/blog/) is currently linked to in the footer in the lower-right under 'Resources'. Do you suggest we keep the site navigation link to the blog in its current location or move it some place else in the footer or in the header?

2. The bounce rate for the blog is over 81%. What is a reasonable goal for a bounce rate for a blog on a business website? What are some tactics to improve the bounce rate?

3. Do you suggest including a call to action to sign up for a free trial on the blog home page and/or individual posts?

Thanks!

Thanks for all the great responses so far. The site was registered in 1997 and the current site has been up for 6 years. Here's the link profile for the site:

Domain Authority - 32

Domain MozRank 4.08

Domain Moztrust 4.86

Esternal Followed Links 258

Total External Links 271

Total links 59,852

Followed Linking Root Domains 71

Total Linking Root Domains 76

Linking C-Blocks 46

Hello,

I have been brought in at the last minute to consult for an e-commerce client who is about to relaunch their website. The site currently receives 8000 visits a month, 3100 of which are from organic search. They have a few thousand product pages.  The web development firm they are using is changing all of the old product page urls and using 'search engine friendly' urls for the new site, which is expected to launch in a few weeks. However, they did not/are not planning on including 301 redirects from the old URLs.

Other than simply stating 'this will be bad for your SEO', what would be a correct way of explaining to the client how much of a problem it will be if their new site launches without 301s. For example, is this a big enough issue to delay the launch of the site / get in a contract dispute with the web developer?