I mentioned that I like the detail. I am also horrible at it. I am great at starting projects, but I get lost in the details and I try to learn everything and end up doing nothing.

I also can't pick one tool, because I have to know all of those damned details so I can pick the tool that is undoubtedly the best.

However, I have been working on becoming a more efficient and goal-driven individual and its working. SEO and all of its associated activities has given me goals to work towards and the motivation to focus, stop reading, and get s#%t done!

I have chose SEOMOZ as my toolset of choice, although I will probably make use of free trials to see what others have to offer. I am just starting my free trial, but I definitely see $99/month in my future. That's actually one of the best parts, when money (or a free trial) is on the line I tend to get in gear.