Questions created by summitseo
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Difference between Syndication, Autoblogging, and Article Marketing
Rands slide deck titled 10 Steps to Effective SEO & Rankings from InfusionCon2011 on slide 82 recommends content syndication as a method for building traffic and links. How is this any different than article marketing? He gave an example of this using a screenshot of this search result for "headsmacking tip discussion." All of those sites that have republished SEOmoz's content are essentially autoblogs that post ONLY content generated by other people for the purpose of generating ad clicks from their organic traffic. We know that Google has clearly taken a position against these types of sites that offer no value. We hear Matt Cutts say to stay away from article marketing because you're just creating lots of duplicate content. Seems to me that "syndication" is just another form of article marketing that spreads duplicate content throughout the web. Can someone help me understand the difference? By the way, the most interesting one I saw in those results was the syndicated article on businessweek.com!.
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