I'm wondering what would be the best approach for further expanding the online presence of the business I work for. Let me start off with the resources at my disposal.
We own visafirst.com and run the business for 7 years. All that time we had the domain online. There was a penalty back in 2005, I think (for hidden text). I've been dealing with the domain since 2007.
In the last few years we got translations in French, German, Italian, some pages in Japanese, and recently we got it translated in Spanish. The translations don't hold all the products the English version has. We translate only products which we can offer to the targeted audience. So far, I use language folders /en/, /fr/, /de/ etc. I have the settings in Google's Webmaster Tools set to the most appropriate country (the one we want to attract customers from). We own a lot of local domains .co.uk, .ie, .fr .de, .es, .jp, etc. Currently we either use them for small projects, like AdWords (to improve CTR) or have them point to the .com version with canonical.
I like nothing more than the idea of having the local domains appear in local search results, without that inflicting damage on the .com version. If I decide to go with the local domains and redirect (probably I will use canonical to avoid the redirect mess) the existing portions of the site to their relevant local domain - visafirst.com/fr/ to point to visafirst.fr etc., I'm afraid that I would take too much away from the domain in terms of content and backlinks.
So, I'm faced with the following question - Should I risk it with the local domains where we have physical presence, or should I continue using the flagship domain.
Also, would local domains improve the CTR a lot? I will test that with AdWords in the days to come, however it would be nice to know if someone has faced this before.
Thank You,
Svet Stefanov