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Hannah,
We are currently in the requirements phase for an international.xyz.com ecommerce web site. Your overlay recommendation is appreciated and makes sense, but I'm just wondering about the duplicate content issue. Xyz.com and international.xyz.com will essentially be the same sites and both in English, with slight variances in the brand selection and some customer service-oriented messaging. Any insights would be appreciated.
We currently a variety of brand landing pages on our e-commerce site. What’s slightly unusual here is these brand landing pages all belong to a Men’s or Women’s category. Typically, e-commerce sites have one level up in the hierarchy where you can go to a general index brand landing page from which you can then select Men’s or Women’s products for that brand. For example, here’s what we have currently:
We do NOT have a layer-above page like this: www.site.com/brandx that would allow you to see the full consolidated selection of Brand X items with nav links for Men’s and Women’s to drill down further.
We think this divided approach might be hurting our rankings for brand-oriented keywords, many for which we have inventory in both the men’s and women’s markets. If a user were to search for something that isn’t gender-specific like “brand X apparel”, the search engines would need to decide which page, men’s vs women’s, is more relevant. So we are wondering if our SEO concerns are valid before investing in creating all the new pages and maintaining all three.