I have 5+ years of Experience in website marketing through Search engine optimizationO, Pay Per Click, Google Double Click, Google Analytics etc. Currently I am working as team lead search engine marketing. FYI below are the marketing strategies I follow for a successful online marketing campaigns:
-
Digital marketing: This includes marketing on Youtube, Google Display Networks, Google Adsense, Double click advertising etc.,
-
On page optimization: Website analysis, Meta Tags Optimization, Keyword Analysis, Competitor Analysis, Development of Robots.txt for redirecting Crawlers, Development of XML sitemap and Submit XML sitemap to Google, Yahoo and MSN, Initial Ranking Report.
-
Off page optimization: search engines submission, Directory submissions, link Bulding, Blogs Creation, Articles Submission, Social Bookmarking Submission, Press release submission, Affiliate Marketing, Email Marketing.
-
PPC: PPC accounts management on Google Adwords, Bing & Yahoo, Monitoring keywords bids, A/B testing, Developing adcopies, Managing large keyword lists, Managing display network on AdWords.
-
Social Media Optimization (SMO): Identifying business products and services, Research and analysis of target audience, Creating Facebook, twitter business pages, social profiles Listing the sites through social Networking, Social News and Social book marking where the target audience is present, Adding people & joining groups, communities and events of similar niche/interest.