I used the rich snippets and it appears to be picking up the data from the ss tags correctly - thanks, that was a great tip to double check and ease our minds!
Posts made by TechMama
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RE: Implementing Schema within Existing CSS tags
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Implementing Schema within Existing CSS tags
In implementing Schema with a site using CSS and containing existing tags, I want to be sure that we are (#1) using the tags effectively when used within a product detail template and (#2) not actually harming ourselves by telling Google that all products are named or described by the SS tag and not actually the product name or description (which obviously could be disasterous).
An example of what we are looking at implementing is the following:
Old:
<ss:value source="$product.name"></ss:value>
New:
<ss:value source="$product.name"></ss:value>
Old:
<ss:value source="$product.description">New:
<ss:value source="$product.description"></ss:value>
Basically, is Schema at the point where the SS tag be replaced (in the eyes of the search engines) with the actual text and not the tag itself?</ss:value>
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RE: Holiday hijack lowers Google ranking
As long as you replace the flash with substantive relevant content and link to the homepage from other internal pages or outside sources, there is no reason the page should not be re-ranked (based on the new content, overall authority of the site through other content and backlinking, etc.)
It was not likely that this was a penalty, just a drop in any searchable ranking as a response to a lack of content on the page and therefore, there was nothing in which to rank the page for any particular keyword or authority by Google.