Welcome to the Q&A Forum

Hi Tristan,

I'm sure you will get a range of different opinions on this, so I will throw my hat in the ring first.

First of all I don't think you should look to create two separate sites. I'm assuming the current site lives on the .com. Any site migration to a .co.uk structure could put you rankings at risk and you will see some flux in organic traffic. Building a .com/us would also allow you to leverage any authority from the existing site to help new pages rank quickly.

So.... should you build a .com/us and a .com/uk

This really depends on what the business plan is going forward. If the site is going to continue to scale, particularly in the number of products, it may be worth taking this hit now and rather than further down the line. If the number of pages are limited and you don't see this as much of a problem, you may look to continue using the .com for the UK and generate a .com/us for the US audience.

I'm inclined to recommend just building out the product pages, however you should also consider how this would be incorporated within navigation. How would a user return to a US page for example if they visited a UK page?

Hopefully this give you a few answers and a few more points to consider moving forward.

Tim

Hi Lily,

For question 1 are you trying to see keyword related data or just organic traffic levels in general? If the latter you can use a segment to view organic traffic only. This would allow you to see organic traffic levels prior to 2013.

To do this click add segment located just below the top of the page (screenshot attached) and select "Organic Traffic" (second screenshot).

Give me a shout if you have anymore questions on this

Tim

109a77b3dc7befd3454e6103f8102277 ecaec5f322faefac26ea147aa3849dc9

Looks like potentially a glitch. When I run the moz tool through just the homepage it points to 19 internal links. Maybe worth digging a bit deeper. Screenshot attached

http://www.evernote.com/shard/s236/sh/ff63b285-2303-4c08-b488-6ca6cb01e542/a43c1ae29c8ce3f277595ca24d61bb9f

In this case not particularly. It is good practice to link out to other sites but only where it is relevant. My temptation would be to use these links to showcase work, particularly as you have some good blog content from these venues. Then within the blog articles send a link to the venue. After all that's where the pictures were taken and if the user likes what they see they may want to book it.

Try to think in terms of the user and the journey they take through the website

Hi Ioan,

I feel this really depends on the message for this part of the site.

If you are looking to showcase photos you have taken at weddings at these locations I would link them to pages doing exactly that. If you are saying... "hey this is a great place to get married" then you should point the user to the locations website.

On a side note apart from being given the exact URL I found this page reasonably difficult to find. I expected to click to the links page and it be found in the list given. I could only find the list when hovering over links.

Tim

Sadly this is something Google can and does do. You may find this article by Dr Pete gives you a clearer answer. Google is always doing its best to present the user with the most relevant information and can be frustrating at times.

I hope this helps.

Tim

Hi David,

I think you will find this article pretty useful. http://moz.com/blog/7-key-ways-to-optimize-facebook-fan-page-seo

it should cover some of your questions and has some very relevant information regarding your question. I would check to ensure that the client is making full advantage of its description and about us sections.

I hope this helps.

Tim

Hi David,

I have attached a couple of resources that will be of great help to you.

http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ - a guide to setting up and running all your social media but contains some good information regarding Facebook by linking out to recommended articles

http://www.distilled.net/training/facebook/ a great advice video for setting up your account and driving it forward

Let me know what you think,

Tim

Moz Pro is currently available for $99/month

http://moz.com/pro

I would also question if a user was searching for just "cocktails" what their intent is? I would focus on slightly longer tail phrases and make the content very relative to those phrases.

So after having a quick look around your site the sort of phrases I would perhaps focus on would be, "non alcoholic cocktails", "how to make cocktails"

Try to think like the user and build pages for them.

Sadly this is something Google can and does do. You may find this article by Dr Pete gives you a clearer answer. Google is always doing its best to present the user with the most relevant information and can be frustrating at times.

I hope this helps.

Tim

Hi Matt,

Had a little look into this for you and on the Google support site it states that images must infact be under 1024x1024. As its such a large image it maybe worth checking the file size as well. Check out the photo criteria here:

http://support.google.com/places/bin/answer.py?hl=en-GB&answer=142916#photos

Perhaps try running the image at 1000x1000

Hope this helps

Tim

Hi David,

I think you will find this article pretty useful. http://moz.com/blog/7-key-ways-to-optimize-facebook-fan-page-seo

it should cover some of your questions and has some very relevant information regarding your question. I would check to ensure that the client is making full advantage of its description and about us sections.

I hope this helps.

Tim

Hi Lily,

For question 1 are you trying to see keyword related data or just organic traffic levels in general? If the latter you can use a segment to view organic traffic only. This would allow you to see organic traffic levels prior to 2013.

To do this click add segment located just below the top of the page (screenshot attached) and select "Organic Traffic" (second screenshot).

Give me a shout if you have anymore questions on this

Tim

109a77b3dc7befd3454e6103f8102277 ecaec5f322faefac26ea147aa3849dc9

I would also question if a user was searching for just "cocktails" what their intent is? I would focus on slightly longer tail phrases and make the content very relative to those phrases.

So after having a quick look around your site the sort of phrases I would perhaps focus on would be, "non alcoholic cocktails", "how to make cocktails"

Try to think like the user and build pages for them.

In this case not particularly. It is good practice to link out to other sites but only where it is relevant. My temptation would be to use these links to showcase work, particularly as you have some good blog content from these venues. Then within the blog articles send a link to the venue. After all that's where the pictures were taken and if the user likes what they see they may want to book it.

Try to think in terms of the user and the journey they take through the website

Hi Tristan,

I'm sure you will get a range of different opinions on this, so I will throw my hat in the ring first.

First of all I don't think you should look to create two separate sites. I'm assuming the current site lives on the .com. Any site migration to a .co.uk structure could put you rankings at risk and you will see some flux in organic traffic. Building a .com/us would also allow you to leverage any authority from the existing site to help new pages rank quickly.

So.... should you build a .com/us and a .com/uk

This really depends on what the business plan is going forward. If the site is going to continue to scale, particularly in the number of products, it may be worth taking this hit now and rather than further down the line. If the number of pages are limited and you don't see this as much of a problem, you may look to continue using the .com for the UK and generate a .com/us for the US audience.

I'm inclined to recommend just building out the product pages, however you should also consider how this would be incorporated within navigation. How would a user return to a US page for example if they visited a UK page?

Hopefully this give you a few answers and a few more points to consider moving forward.

Tim