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Hello Reed,

I think the best thing to start with would be organizing your products into categories that both bots and humans can semantically understand that will eventually lead to the actual urls you will use. What I mean is it would be better to have some form of:

example.com/bracelets/dangle-topaz-gemstone

example.com/topaz-gemstone-dangle-bracelet

example.com/dangle-bracelets/topaz-gemstone

It would be best to not go past the 3rd level if you can help it but if you have over 4,000 products it might be hard. When I did this for a company I found that the more time I spent on the organizational structure of the products, the better and more organized the URLs ended up.

Good luck!

Hello,

I just want to add one thing to what Marty said. If you were to combine all sites under the parent domain and do the steps he suggested, all the traffic would be concentrated under one domain and increase rankability overall. Just ask Amazon how having tons of traffic works out.

Hello again Reed,

Thats exactly how I would recommend doing it. I should have mentioned canonicalization in my first response because you will probably have each product in multiple categories.