Once you have the links I would recommend excel. With a vlookup function you can quickly determine what links you a missing that are in your competitor's profile.
Posts made by TheeDigital
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RE: Best competitor analysis tool comparing my links with competitor links?
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RE: Link Building Companies
You should really look for companies that match what you need. For instance if you are a local company, you should look for someone in your area who has experience in your industry and success with other clients as well. If you have a larger budget and you don't necessarily care where the people you work with are from, you can check out the Moz recommended list http://moz.com/community/recommended and see if a company's strengths match up with what you are looking for. Every company will have different strengths, different strategies, different ways of tracking and to add value to your campaign. Contact a few of them and find who matches your needs the best.
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RE: Best competitor analysis tool comparing my links with competitor links?
As keszi said, it's not just one tool. I think most agencies have more than one that can check this type of data including OSE, Majestic, Ahrefs, and SEMrush.
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RE: Why don't I outrank this site?
Moz is only one set of data and it is limited. There are a lot of other factors that come into play. Their anchor text could be richer, I see more followed domains for them in Ahrefs, they may have more NAP listings or branded mentions than you, they may be better optimized on site. It's hard to get an accurate picture of the landscape, but you just need to remember that all these tools provide insight and some data, but they're not working with a complete data set.
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RE: Length of title tag
The title tag is the meta tag that appears on the tab in a browser. http://moz.com/learn/seo/title-tag
You are confusing this with the url. http://moz.com/learn/seo/url
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RE: Strange 404s in Screaming Frog
This is typically caused by a link on the page that is not formed correctly.
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RE: 301 Redirect to add juice from Keyword A to Keyword B
It looks like Google is aware of and has made this connection already. If you Google "employee manual" you will see that it actually bolds the term "handbook" as well. This usually indicates they can be used almost interchangeably in the content.
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RE: NAP: Best practices on your website?
You have the right idea. Have a separate page for each with their own NAP and link your Google My Business listings to each location page.
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RE: H1 tag Audit & Image Alt Tag Audit Tools
If most of your pictures are the same type of container, you could use a tool like import.io to grab the information from each page. This will miss items in the template and has to be trained just a bit but I think it could work for what you need.
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RE: Search Result Brings Up Home Page
Sometimes the links pointing to the homepage make it strong enough that even a slight mention of the words can make it more relevant than the page in the eyes of the search engine. Other times older versions of a page were redirected to the homepage rather than page > page. What also happens sometimes is that duplicate content on a page will cause a page to be hidden in search results and Google will instead return the homepage in its place (usually in a lower position than the page would have been.)
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RE: Value of Outbound Links
I'll add to this that generally you're adding keyword rich anchor text to these links. If I was Google, this is something I would look for when determining if a site is relevant. It likely is 1 of the 200+ factors and likely what site you are linking to and how relevant is are other factors.
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RE: Can you explain why a site with loads of keywork anchor backlinks is ranking well?
There aren't many links showing to the site at all in OSE or Ahrefs. Rarely would a site with so few links receive a penalty. They also have their main keyword in their branded name, which I think can partially shield them since it's part of their brand name.
Remember as well that these tools include only a portion of the links that are out there. Most sites such as social/branded and NAP (name, address, phone#) listings don't show in OSE. These sites tend to have more links that include the brand or url or generic items such as "View Website" that can be balancing out the keyword rich anchor text as well.
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RE: Why I am loosing my ranking?
Can you elaborate? Sometimes people panic if their rankings drop for a single week, other times there are legitimate problems.
- What is the time frame for the drop?
- What keywords dropped?
- Did traffic or conversions drop as well?
- Was there a website redesign or change to the structure of the site during this period?
- What has your SEO company been telling you they are doing?
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RE: Do we need to post unique content on every Social media website?
"Let's put this to bed once and for all, folks: There's no such thing as a "duplicate content penalty." At least, not in the way most people mean when they say that."
"Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don't follow the advice listed above, we do a good job of choosing a version of the content to show in our search results."
This information is from Susan Moskwa, Google Webmaster Trends Analyst.
The only problem with duplicate content is that Google has to decide which copy should rank highest.
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RE: 'And' vs '&'
A quick way to check for an association in Google is to search and see what is highlighted. I chose to search for "Barnes and Noble" who reside on barnesandnoble.com and whose brand is Barnes & Noble. The answer is that no, they are not associated, but that doesn't mean that your site won't show. Obviously Barnes & Noble has established themselves as a brand and will show if you search with and or &.
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RE: Directories
Technically most NAP (name, address, phone#) listing sites are directories such as yelp, yellowpages, etc. There are also usually industry specific directories which should be fine to submit to as well, such as AVVO for lawyers or healthgrades for medical professionals. After that is where it gets iffy, some sites like BOTW, DMOZ, joeant are still considered quality by most, but there are hundreds of thousands of other directories where submitting may get you in trouble.
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RE: My home page URL http://seadwellers.com/ redirects to http://www.seadwellers.com/. Is this a problem?
This is correct. You have consolidated both versions of the domain. No need to worry.
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RE: 301 redirect question
I'm with keszi on this, redirect all pages anyway as they still had some value. Think of Google as a user for a second, it was aware of all these pages and suddenly they are gone. Those pages were valuable to Google, and if not redirected that value disappears.
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RE: Page Rank Lost After Website Transfer
Google has not updated their pagerank since December 2013. It is an outdated metric and you should not be worrying about it. The url was changed so the new url has no pagerank and never will, but it doesn't make the page any less strong.
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RE: Keywords ranks 1 position up for 24 hours or less and gets back to its normal position.
Go into Google Webmaster Tools and go to Search Traffic > Search Queries.
Click on the keyword in question. You will see not only which positions the keyword has shown in but also if other pages have shown for the result. This type of fluctuation is normal.
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RE: Do I need to 301 redirect www.domain.com/index.html to www.domain.com/ ?
Yes, you will want to redirect it. Be careful though as a lot of times this isn't done correctly and creates a loop. There are multiple ways to do this including but not limited to DirectoryIndex or a RewriteRule
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RE: SEO Experts: Where did you start?
Read everything, believe half of it, test everything twice whether you believe it or not.
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RE: Duplicate Content Issue WWW and Non WWW
Came here to say what Ray already said.
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RE: My Wordpress Tags Are Flagging As Duplicated Content
You could take the tag section out of your template, stop using them in your posts, or in Yoast go to "Titles & Metas" > Taxonomies tab and check the box for noindex, follow under the tags section.
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RE: Using a dash or underscores in file names.
https://support.google.com/webmasters/answer/76329?hl=en
Use dashes. Underscores don't specify any specific function whereas dashes are specifically word separators.
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RE: Disavow File Submission process?
I would go ahead and submit as this can have an affect on the algorithmic part of the penalty. You should still try to have them removed, especially if a manual penalty is in place and record your steps, but if you know the links are bad you might as well go ahead and disavow them.
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RE: I am being black hat SEO'd by another company. What should I do?
You're pretty much doing what you can. Continue to disavow and continue to build high quality links. The stronger your link profile, the less likely you are to receive a penalty.
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RE: Missing Inbound Linking Domains
Moz has their own crawler and their own index. Roger (the name of the crawler) can't feasibly crawl the entire web at the scale that Google can. It's nothing to worry about, likely Google sees the links and Roger will eventually.
If you want to see if the link is indexed, just search it in Google. You can also see incoming links in Google Webmaster Tools. If it's in there, Google sees it.
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RE: Subdomain versus Subfolder for Local SEO
Linda, I think the reason EMDs still work is because of their citations and links from those and branded profiles. Mostly, these type of links don't show in tools like OSE and Ahrefs. If you really look, those that have an address, and Google+ listing will have a lot more listings elsewhere because of syndication and include keyword rich titles, content on the page, etc. Those that don't have Google+ and haven't setup social and other profiles or have NAP listings typically rank poorly even if they are EMD. The other trend I've noticed is that some of these rank well for variations of their phrase (because I feel they are getting special treatment as a brand) but for something in the same niche but not included in their brand terms, they don't necessarily rank well for.
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RE: Does uploading a new disavow file wipe out the original?
Yes, it overwrites. Always download the old list and make changes before uploading again.
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RE: Weird visitors to my site
darodar.com is a typical spam referral that shows up in most accounts. Other common ones are 7makemoneyonline, semalt, and buttons-for-websites. There are a few options for filtering them that we wrote about here: http://www.theedesign.com/blog/2015/blocking-spam-referral-traffic-google-analytics
The best option is typically Filters in Google Analytics, but we've run into accounts that don't have proper permissions to use the filters.
For the contact form, you should look into a honeypot field instead of captcha. Captcha can be easily broken by most bots and lowers the conversion rates of users. A honeypot field is a field that is hidden from users with css, but bots will see the field and fill it out. When they do, the form will not be submitted to you.
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RE: Lawyers URL Not Indexed Properly
http://parkerdubrule.com/index.html This was the page linked in the their image on the old site, and it was never redirected.
http://parkerdubrule.com this is the old page, never redirected. What you redirected was the www. version of the domain, which is not what they were using.
Honestly though, a quick look at their links tells me they're not going to be in the ball park even with amazing on page optimization. Most of the major link sources I would expect to see for lawyers like avvo, justia, findlaw, lawyercenteral, etc are no where to be found. Spend some time claiming their profiles in the niche specific sites. Unfortunately with lawyers, there are tons of these sites and a lot of them require proof of identity, so a lot of coordination and time will be needed to gain these links.
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RE: Local SEO: City & County Pages
As Miriam said, check if people search for the county. In the particular area where TheeDesign is located (Raleigh, NC) we are referred to as the Triangle (Raleigh, Durham, Chapel Hill) but almost no one searches this way. The county is Wake County, but few people search by the county name either (more in some industries than others,) and typically the city is the highest search terms. So you have to debate whether the extra effort and planning is worth the extra visitors or not.
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RE: Subdomain versus Subfolder for Local SEO
This is probably the number one question asked in the Q&A section. I think it gets answered about every week. Subfolder is preferred as subdomains can potentially be treated as a separate website. Keep them in subfolders and you'll help the entire site.
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RE: Pull meta descriptions from a website that isn't live anymore
You can pull the meta descriptions with Screaming Frog from the Wayback Machine if your site is archived. If you want to do this, let me know and I'll help you with the settings.
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RE: Local SEO question
You can sort of get away with targeting 2-3 cities with a single page, but it's less than ideal. If you cover a lot of areas, consider breaking your site down into silos. /city1, /city2, /city3, then into the services for each /city1/service1, /city1/service2, /city1/service3, or even further into something like /city1/service2/something-related-to-service2, etc. The content needs to be unique on each page of course, but this will let you target multiple cities easier. How far your break them down and how much content you make for each can be determined by the volume of searches or importance of the city to you. Some cities you might want to just build a city page that lists all services (such as low importance, low search volume, or low competition areas,) others you may want just a few main service pages for, and other important locations you may want pages for all the services you offer.
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RE: Someone mentioned us on facebook and brought 10k clicks to homepage.. how do I find the content?
Try adding a secondary dimension for referral path in GA.
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RE: How do I increase my client's Google Local listings?
Optimize the Google+ page, ensure NAP (name, address, and phone#) consistency, build NAP listings (Check out Moz Local to cover the data aggregators and Whitespark for additional opportunities,) ensure you have listings at any local directories such as city specific, BBB, chamber of commerce, and work on building any industry specific pizza links to increase their organic rankings as well. Other items such as adding schema markup to the NAP on site might help.
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RE: Impressions data: Google Webmaster Tools VS Google AdWords
Under columns in Adwords, add in Impression Share to make sure you're actually showing 100% of the time.
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RE: Landing pages "dropping" and being replaced with homepage?
In cases where there are multiple relevant pages, Google can show different ones. Drill down in Webmaster Tools under search queries and click one of the terms. You will see how often each page is shown as well as how often the results were returned in different positions.
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RE: Listing all services on one page vs separate pages per service
If you are going to expand further on each service, then it makes sense to break it down further and use a blurb on the main services page for each. Google what is called a silo site structure for more information.