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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
conversion rate = **unique **visits/conversions is the recommended equation but there are other factors to consider in your equation to obtain the true conversion rate.
Not every visitor can be considered a conversion opportunity. Here is a good article on Kaushik.net to help you calculate a true conversion rate for your website.
I think Rankerizer - http://www.rankerizer.com/ - does a pretty good job of tracking your ranking for multiple keywords. And you can easily export results into a CSV file.
No worries - Glad I could help out.