Such tactics should be avoided since the traffic they (supposedly) generate is artificial and the major Search Engines have focused a plethora of their later updates towards the recognition of spam and for the promotion of quality.
The search engines can track the user behavior within a web document and in my understanding of their patents and updates, they could capture artificial behaviors.
My suggestion would be to stop the use of such services. Regarding possible penalties of the search engines towards the website, noone could quanitify their effect for sure. It could hurt you possibly but if you focus on proper structure and quality of the website, you will end up improving your rankings in the search engines.
You could also recognize possible backlinks from this service by using tools such as opensiteexplorer. Then, you coul employ the disavow tool of Google to inform it about the specific links, in order to state that you would not like this links to be taken into consideration for your website's profile.